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Sanpshot for PR class - Assignment Example

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Summary
The Department of Defense realized that there are many effects of war on the service members, veterans, and military families was a need to address the invisible wounds of through encouraging the affected community members to seek psychological and appropriate care (Real…
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Sanpshot for PR class
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Silver Anvil Award of Excellence Winner Real Warriors Campaign November 2, The Department of Defense realized that there are many effects of war on the service members, veterans, and military families was a need to address the invisible wounds of through encouraging the affected community members to seek psychological and appropriate care (Real Warriors, 2013). This led to the start of the public relations campaign, Real Warriors aimed at encouraging psychological and other care for invisible wounds affecting service members and their families.
Client:
Defense Centers of Excellence for Psychological Health and Traumatic Brain Injury (DCoE) at the Department of Defense
Agency:
Real warrior campaign, Booz Allen Hamilton
Real warrior campaign is a public awareness campaign created to encourage the behavior of seeking help among service members, veterans, and military families dealing with unseen wounds
Problem/Challenge:
The objective of the Real Warriors campaign was to encourage help-seeking behavior by veterans, military families, and service members affected by invisible wounds from the effects of war. The campaign aims at encouraging them to seek appropriate support and care for psychological health concerns.
Target Audience:
Families with members in the military or whom have been in the military and were affected psychology and mentally
Military personnel/ service men
Veterans
Strategies /Tactics
Media outreach was the other strategy used by Real Warriors through provision of information on psychological help and support measures through mainstream and print media.
Print materials including brochures and advertisement cards were used for informing veterans, service members and their families on the presence of help for psychological and other support measures (Ruolo, 2013).
Real warriors collaborated with organizations and individuals to aid in spreading the resources and information on the help available to the affected as well as the avenues through which they can be able to access this treatment including Deployment Health Clinical Center, National Center for Telehealth and Technology, and Defense and Veterans Brain Injury Center.
Mobile websites and an interactive website were the other strategies used to ensure access to campaign materials to the supporters of the campaign and ensuring the resources, videos, social media, live chat, and other outreach areas provided for the affected members of the community
Social media were used in the Real warrior’s campaign through reaching out to military personnel and their families with information on psychological help and support as well as requesting other members to join the course
Provision of video materials aimed at reducing stigma associated with psychological healthcare
Encourage the use of psychological and other healthcare resources and materials for service members
Results:
The Real warrior’s campaign has been successful in meeting the needs of the audience to which the campaign was directed and has been able to achieve augmented numbers of veterans, family, and service men receiving treatment and rehabilitation.
Analysis:
In my opinion, the campaign is well handled and received with an emphasis on the messages tailored for the veterans, service members, and their families. The messages of the campaign and objectives are well stated, and testimonial videos from military personnel and veterans suffering from mental illnesses are very compelling (Acosta et al., 2012). The campaign is creative and uses innovative measures coupled with technologically advanced methods for disseminating information and meeting its objectives. However, stating the goals of the campaign on the website clearly, streamline content and goals, and enhance tailoring of website to specific target population on the website.
Class Questions:
Given the different avenues used by Real Warriors campaign, what part can you play in ensuring the campaign is successful?
Do you think the strategies used by Real Warriors were effective in delivering the objectives of the campaign?
Was the establishment of the Real Warriors campaign an effective measure in meeting the needs of service members, veterans, and family?
References
Acosta, J., Martin, L., Fisher, M., Harris, R., & Weinick, R. (2012). Assessment of the Content, Design, and Dissemination of the Real Warriors Campaign. Santa Monica: Rand Corporation.
Real Warriors. (2014). Real Warriors. Accessed from 2nd November 2014 from http://www.realwarriors.net/aboutus
Roulo, C. (Nov. 26, 2013). Real Warriors Campaign Helps Troops, Vets, Families. Washington: American Forces Press Service. Read More
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