Generation Like - Essay Example

Comments (0) Cite this document
I believe this PBS Frontline Documentary is fussing over social media because it poses the same new social risks that parents worried about during Elvis Presley and The Beatles’ eras. Social media…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.7% of users find it useful
Generation Like
Read TextPreview

Extract of sample "Generation Like"

Journalism, mass media and communication Generation Like Generation Like fusses about social media demeaning contemporary youth behavior. I believe this PBS Frontline Documentary is fussing over social media because it poses the same new social risks that parents worried about during Elvis Presley and The Beatles’ eras. Social media is a phase of social trend similar to the ones faced by previous generations, particularly contemporary parents. At the same time, PBS came up with a means of getting into the debate by engaging the sinister methods corporate marketers like Hollywood imply themselves into this phase. One of these methods is clearly turning dedicated fans into designated but minor marketing agents (PBS 2014). Generation Like is an interesting means of investigating a world of social media endorsements like tweets and Facebook likes and the way they slowly turn into currency for social media interactions. In the process, such endorsements create a new breed of advisers that unapologetically seeks to form a risk-free public view.
Reaction to Generation Like
The fact that modern youths have developed a strong relationship with technology is not new. This relationship ostensibly has fewer roles with computers when it comes to privacy. In Generation Like, Douglas Rushkoff resumes his decade-old view of the human-relationship with technology to come up with new intriguing facts (PBS 2014). For instance, the celebrity craze in social media amongst youths and methods used by promoters to crunch information in an effort to convert enthusiastic adolescents and young grownups into brand disciplines are evident. Rushkoff says, “You are what you like,” which sums up the abundant quantitate of data present in social media today. The readiness of adolescents to endorse something popular box office hits like “The Hunger Games” expresses their intense desires to encounter the film in any form. This way, it becomes simpler for such Hollywood firms to trace and take advantage of each move.
I agree with Rushkoff that internet personalities can produce the same viral impact as socialites. Internet personalities achieve this impact by using their fan bases for interrelated purposes. This way, the act of popularization turns into a marketable outcome on its own. Actors use the same reasoning and Generation Like does not fully tackle this point despite its impact and relevance in social media (PBS 2014). For instance, Ian Somerhalder from the Television series Vampire Diaries meets with a consultant in the documentary. In the process, Somerhalder is blown away at how the number of followers on his twitter account surpasses his audience in Vampire Diaries. In this example, the documentary uses Somerhalder as an example of internet personalities who achieve the same viral effect socialite sponsors achieve on branding in social media.
Generation Like is an interesting means of investigating a world of social media endorsements and the way they slowly turn into currency for social media interactions. As a result, such endorsements create a new breed of advisers that unapologetically seeks to form a risk-free public view. The social aspect of the effects of tweets and Facebook likes today is more or less harmless. However, the element of insensitive commercialism raises multiple questions that Generation Like loosely explores. AstroTurfing, which is present in this type of commercialism, highlights a specifically worrying and sobering point. The point is that an adolescent with a developed keen following in social media often receive parental encouragement.
Work Cited
PBS. Generation Like. 2014. Web. Frontline Documentary. 2014, July 28. Read More
Cite this document
  • APA
  • MLA
(“Generation Like Essay Example | Topics and Well Written Essays - 500 words”, n.d.)
Retrieved from
(Generation Like Essay Example | Topics and Well Written Essays - 500 Words)
“Generation Like Essay Example | Topics and Well Written Essays - 500 Words”, n.d.
  • Cited: 1 times
Comments (0)
Click to create a comment or rate a document


Entitlement generation

...?Question The given the generation born between 1979 and 1994 is generation Y, and while the “En ment generation” is in fact a stereotype it is one that has been appropriately earned based on my personal observations of this. This generation was born into an era that had instant everything from gratification to jobs. According to Julien Pouget generation Y or (why?) can be defined with some very pointed characteristics. They are generally networkers, demanding the now, short attention spans, citizens of the world, multi-taskers, mobile, want instant feedback, want mentors, highly adaptable, want a work-life balance, do not...
2 Pages(500 words)Essay

Second Generation

... Secondary Generation When you think about an Asian drama, the first thought that leaps into your mind are forced marriages, patriarchal community, prayer and ritual accompanied with song and dance, chaos and riots in the streets. With this portrayal on media, the rest of the world has formed a negative stereotype of Asian people. The article, “Its Asian life, but not as we know it,” is one such avenue that has tried to change perceptions of the rest of the world. It talks about a Second Generation drama series in East London produced and acted by Asians. It depicts the Asian community differently from the way we know it. It has themes such as authentic lives of Asians, British Asian underground music and romance amongst teenagers... record...
3 Pages(750 words)Essay

Generation Gap

...?Essay on fiction The difference between generations or generation gap is a popular theme among the world renowned Within this context, alienation and socio-cultural exclusion faced by the elderly citizens is made use by William Faulkner in the work A Rose for Emily. One can easily identify that the theme of socio-cultural alienation faced by elderly citizens is still a burning issue in the mainstream society. Thesis statement: In the short story A Rose for Emily by William Faulkner, the narrator’s point of view, symbolism and irony reveal/ support/ emphasize the theme of alienation in the mainstream society. In this essay, the literary elements like the narrator’s point of view,...
3 Pages(750 words)Essay

Generation Y

...computers even if only for entertainment and social networking. 3. Generation Y is a demanding group: Todd Lesher and Shelby Hutcherson predict that this highly motivated and techno-savvy group is going to be highly demanding too. On banking they say, that banks will have to recognize that their future customers, the Generation -Yers will require on-line and mobile financial services providing maximum information with minimum clicks. Individual banking over generic banking is likely to be the norm where customers will expect not only information on finances but also guidance on investments. The world, thus, is all set for a dramatic change in life-styles with...
2 Pages(500 words)Essay

Generation Change

...Generation change Generation change In the work of DasGupta (2009; pp. 211), adolescent individuality and identificationhas been an ongoing process over the generations. With the number of internet users escalating by the day, DasGupta (2009; pp. 212) indicates that a lot of youths can be indicated to have mastered the internet language as opposed to the aged who up until recently, have issues dealing with this novel technology. Social networking can in this case be indicated to have a taken a global turn with the 90s generation rapidly getting immersed in the technology. DasGupta (2009; pp. 212) indicates that a lot of teens are online as opposed to the then case. This will indeed have a massive impact on their latter lives... . For...
1 Pages(250 words)Essay

Generation to Generation

...Generation to Generation Generation to Generation Generation to Generation is a bestselling work from the author, Edwin Friedman. The book addresses several issues that occur in the daily life of religious congregations while extending the concepts of family therapy. In his book, Friedman (1985) has touched upon the emotional aspect of congregations and their link with the family processes of individuals, regardless of their religion. Only towards the beginning, the writer establishes that any clergyman or woman is a part of emotionally interconnected types of families, namely “the families within the congregation, our congregations, and...
5 Pages(1250 words)Book Report/Review

Generation Z

...Generation Z Born in 1996, I belong to the generation Z, noted to be born after 1994 [Wilnd3]. Scholars study the characteristics, traits, and principles of people belonging to diverse generations, starting with the greatest and silent generations. However, most of the contemporary generation’s surviving family members belong to the Baby Boomers and generation X. The current discourse hereby aims to present or illustrate a principle that I have observed to be true of my generation. As explicitly stated, the purpose is to use descriptive examples of my peers to support the claim about my generation. In...
3 Pages(750 words)Essay

Generation X

...time ‘a parent. This explains why individuals who are in this generation like I, demonstrate the values of resourceful, autonomy and contribution, attributes of the command of authority and structured work hours. I was raised at a time where there was the emergence of personal computers, television, and Atari 2600s. At this period, the economy changed from being a manufacturing one to a service type. My generation was the initial one to be raised with computers. I had first hand technology woven into my life. I grew up playing computer games and typing my assignments as a hobby. I can say that I have embraced and adapted technology in a broad manner; I feel that technology is part of me....
5 Pages(1250 words)Essay

A response to Generation Like exchange of goods and services. It turns out that teenagers underestimate their role in commercial culture today. Most of them tend to watch TV less and spend more and more time online using social media as a tool to express their identity. Brands cannot use conventional channels to reach and retain new audiences any more. They address Youtubers, fans, Twitter or Instagram celebrities to promote their products and they agree to do this for free. SMM advertising is very valuable because it is natural and it addresses loyal audience of viewers who identify with products liked by people they adore or follow. At the same time, kids learn fast and apply marketing strategies in their smaller channels in order to engage...
1 Pages(250 words)Essay


...Summary Information SUMMARY Some films leave us with fond memories because of certain aspects, the most important aspect being their sound tracks. The songs of movies like The Graduate, Easy Rider, American Graffiti, The Big Chill and Dirty Dancing give nostalgia to the listeners. These movies came out in the 1970s and 1980s and their music connected automatically, especially with the young generation. The music in The Graduate was important to the viewer because they struck with using popular music. On the contrary Easy Rider used its music as a weapon to arouse generational animosity and conflict. American Graffiti is considered as the trendsetter among nostalgic songs and movies. The...
1 Pages(250 words)Book Report/Review
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Generation Like for FREE!

Contact Us