Brand Persona of Apple - Essay Example

            Our iPod especially those that can store up to 32 GB is basically a library of music in the thousands that can include music from the early 1900s until today.  And this is in the convenience of a gadget as small as our credit card where can select music at our fingertips.  The sound quality is also excellent.  During the time of my parents, this could mean several music stores and a huge music player.

            The same is the case with our iPhones.  iPhones are basically portable computers with a processing power comparable to a huge mainframe before.  But now we use it just for our call and texts, games, internet surfing and doing applications and music.

            Due to these innovations, life today is more fun and convenient.  We can also easily get in touch with people that matter to us.  Tons of information is also now easily available which used to be very difficult to procure.  These innovations also empowered us and made this world a better place.