Environmental scanning report - Essay Example

Paula Dean’s Scanning Report Known to most of the American people, Paula Deen is a considerably successful business woman who has dominated the food industry. The celebrity chef is also a host for a cooking show in one of the major television network in America. Apart from actively running The Lady & Sons restaurant in Georgia, the chef has also published a couple of cookbooks. Recently news hit headlines that Paula would be closing one of the restaurants (Uncle Bubbas Seafood & Oyster House) she co-owns with her young brother.

However, something was not right in the way the restaurant management broke the news to its employees and that would form the basis of this report.Recently, Paula Deen has been battling to rejuvenate her dented image in the public domain; you remember the racism lawsuit? Well, another blow complicating her positive attempts even further was right in the public hands. As New York Times reported, Paula Deen took to social media and most specifically the restaurant facebook page to inform the employees of their impending joblessness.

Sure, this was the worst method of communicate about business closure in my lifetime. It is no doubt that in some cases, there are employees of the restaurant who got the information from family members or even friends; just think of how facebook posts can sometimes be viral.In a more open and objective judgment, Paula Deen violated the privacy of the restaurant employees. At least the management of the restaurant ought to have converged a meeting to pass the information to all its employees before taking to external media.

In conclusion, employers should use the right channel of communication to pass information to their employees. Paula Deen’s style was a bad example.ReferencesTHE ASSOCIATED PRESS,. (2014). The New York Times. Nytimes.com. Retrieved 22 April 2014, from http://www.nytimes.com/2014/04/05/us/georgia-paula-deen-and-brother-shut-a-restaurant.html