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Work is a theatre and every business is a stage. Discuss - Outline Example

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This particular quote has come to be interpreted in a litany of different ways. However, perhaps one of the most realistic and powerful representations are with…
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Work is a theatre and every business is a stage. Discuss
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Introduction: William Shakespeare’s play “As You Like It” opens with the now famous quote “All the world’s a stage”. This particular quote has come to be interpreted in a litany of different ways. However, perhaps one of the most realistic and powerful representations are with regards to Joseph Pine and James Gilmore’s representation that stated the following: “work is a theater and every business is a stage”. As a function of seeking to expound upon this particular understanding and derive a further meaning from it, the following analysis will engage the reader with a discussion and analysis of this particular quote and the impacts and ramifications that it has with regards to the business world and the individual employee. Moreover, marketing theory and social psychological theory will be used a means of helping the reader to come to the understanding that even though certain processes and decisions may seem as second nature, there are theories and powerful matrices of “choice”/”behavior” that effect the way in which a person behaves within any given business engagement. Through understanding these “roles”, the reader can come to a more informed understanding with regards to the fact that theory plays a defining role in helping to shape these interactions and define these engagements.
I. The Theater of Social Psychology
A. Attribution Theory
B. Drive Theory
C. Evolutionary Psychology
D. Drive Theory
E. Observational Learning
F. Schemata Theory
II. The Theatre of Marketing Theory
A. Maslow’s Hierarchy of Needs
B. Cognitive Dissonance
C. Elaboration Likelihood Model
D. Theory of Planned Behavior
E. Consistency Theory
F. Gronross Model of Service Quality
G. The Disconfirmation Paradigm
H. Market Orientation Concepts
I. Consumer Decision Process
J. Hierarchy of Effects
K. Diffusion of Innovation
L. Product Life Cycle
III. Conclusion
Whereas all of the theories that have been put forward area useful with regards to understanding human action, they must also be understood in terms of motivating roles that constrain and nearly require individuals to behave in certain predisposed manner. Although it is most certainly true that people have a free will and can exercise their own rational choice with regards to what roles they fulfill and what level of engagement they offer, the theories and approaches that have thus far been put forward provide help to underscore the fact that even decisions that are seemingly made “independently” are in fact constrained by powerful choice mechanisms that lie nearly outside the control of the individual within the business environment. By engaging with such a reality and understanding these dynamics more closely, the business leader can more effectively target their approach to appeal to these core determinants.
References
De Ven, A., & Lifschitz, A. (2013). Rational and Reasonable Foundations of Work Engagement.Academy Of Management Perspectives, 27(2), 156-172. doi:10.5465/amp.2012.0036
Mills, T. (2010). Organization Management Theory. Academy of Management Annual Meeting Proceedings, 1-133. doi:10.5465/AMBPP.2010.54506144
Smith, W. K., Gonin, M., & Besharov, M. L. (2013). Managing Social-Business Tensions: A Review and Research Agenda for Social Enterprise. Business Ethics Quarterly, 23(3), 407-442. doi:10.5840/beq201323327 Read More
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