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The chapter addresses issues of media involvement and the need for image restoration. The image of SDS was critically affected by the media presentation of their activities. The author addresses the cross-field issues of media and organization, especially with issues of rights violations. The involvement of the New York Times and CBS News helped to distinguish between legitimate and illegitimate forms of protest which was used to discredit SDS protests. The media portrayed the SDS in a negative frame leading to the creation of a negative perception.
The framing of SDS as a harmful and divisive organization facilitated the creation of a negative image, which the organization struggled to shed. In conclusion, the chapter addresses several issues affecting SDS and the interplay between the role of media and the influence of media in society.
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