Media Relations - Assignment Example

Media Relations Horace Mann School’s Secret Historyof Sexual abuse scandalBefore the publishing of the article, it would be helpful for the school administration to communicate frequently with the parents to assure them of their childrens well being in the school. Creating a good relationship with parents and guardians of the children is significant in keeping their trust. Furthermore, the school should accommodate those alumni who need their assistance in any way (Nolan, 2012). This shows the commitment they have to their students even after graduating and moving forward.

A good example is the letter addressed to the alumni and the community by the administration of Horace Mann on their website. In the letter, the administration assures them that it does everything in its power to ensure that the well being, security and safety of all the children in Horace Mann are a top priority (Horace Mann school website, 2012).After the publishing of the article, the school should distant itself from the previous administration, by clarifying that it is now under new administration.

Arguing that the current society has changed with sexual talk and sex education between parents and children. This makes the children aware of the wrong kind of touch and would report if they experienced any. Even Amos Kamil recognized that the atrocities that happened during his days cannot happen in the current time because of the transparency that exists in society (Kamil, 2012). The Horace Mann administration should emphasize that the writer himself was not abused and that most of the alumni were not either, but the few who were abused makes it unfortunate.

It should, therefore, address all the parents and assure them that such an incidence will never happen again to their children and that they are in safe hands (Ridgway, 2006). References“Horace Mann school,” Child Abuse Resources and Letters. June 6, 2012. Accessed March 12, 2013.Kamil, Amos. “The Horace Mann School’s Secret History of Sexual abuse.” The New York Times. June 6, 2012. Accessed March 12, 2013.Nolan, R. “Behind the cover story: Amos Kamil on Sexual Abuse at Horace Mann.

” The New York Times. June 11, 2012. Accessed March 12, 2013.Ridgway, J. Practical Media Relations. London: Gower Publishing, 2006