Community Relations and Media Relationship Case Study - Essay Example

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Community Relations and Media Relationships Case Study Name Institution Mismanaging Sensitive Situations. Media relations occur when one works with a number of media with intentions of giving out information to the public concerning the policies, mission, and practices of an organization…
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Community Relations and Media Relationship Case Study
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"Community Relations and Media Relationship Case Study"

The way in which difficult people or difficult situation are dealt with is something many organizations face as part of everyday way of management. Kowalski (2010) presents various points that are pivotal in addressing this subject. More often than not, media relations cut across most difficult, intense, yet emotionally charged conversations occurring in the public. This implies that handling correctly issues can be an opportunity towards changing the situation for the better. It is always important to take control of individual behavior, as well as emotions. This can only be achieved if right skills are used appropriately. Coming up with programs that are designed to improving communication skills and relationships can be very productive in avoiding mismanaging sensitive situations whenever they arise (Kowalski, 2010; 171). Increasing the personal level of awareness, adopting components of successful communication are among the key elements in management of crisis. According to Kowalski (2010; 169), learning how to handle touchy topics, problem oriented people and sensitive situations with diplomacy, as well as professionalism are among the major steps towards avoiding mismanaging sensitive situations. ...
Media relations are vital in applying communication skills that make a difference, develop good relationship, managing change, identifying viable means of managing change with team members, handling the challenging conversations, preventing communication challenges and managing conflicts. Leaders need to focus on what need to be done in order to realize improvement in schools. It is arguable that unique and challenging circumstances may come up in media relations due to the uncontrolled news media. In this regard, the media always has an ultimate control towards the extent to which their stories interest their audiences. Due to this sensitive situation, a continuous relationship between the news media and an organization is very crucial. This will allow an institution to only be aware of the entities to be raised but also create impact towards the audience. Absence such a continuous relationship may lead to the mismanagement of a sensitive situation (Kowalski, 2010). Mismanaging a sensitive situation occurs when an institution ignores a crisis by claiming innocence or rather blaming other individuals. This way, institution may fail to have an open communication with its public. In one way or another, this will imply the lack of concern towards customers especially if the crisis affected the customers. This will reduce the customers trust towards the organization. Moreover, the image of an organization would be damaged significantly. For instance, in a school situation, communicating with the parents in case of crisis is extremely essential. For common reasons parents would wish to know whatever has happen. Although it is tricky to know whatever parents may expect to hear or what they may perceive to be propaganda, it is the right of the parents to get Read More
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