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Strategy Book and creative book - Essay Example

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It deals in organic foods with a well-stocked production department. The products offered also include wines and beers, a favorite on the market. To achieve the goal of healthy eating, the business favors…
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Download file to see previous pages They also operate a restaurant in Oregon serving mainly vegetarian dishes. Their premises are open all week through from 7 AM to 11 PM. Its herbal department also stocks a variety of medicinal herbs that clients could purchase (Paul 12).
One of the main competitors is Whole Foods. It was created in 1980 in Austin. It is more of a grocery store but deals mainly in organic food substances. Its produce is available in several supermarkets across North America.
Walmart is another key player in the organic food market. It is a large-scale store with units in over 28 countries worldwide and almost 10000 stores. Their stores stock over 400 different varieties of organic foods.
Costo are another competitor in the market. They have over 600 branches spread out over the country. However, even with their many branches and long reach, costo are still not able to exhaust the demand for organic products. However, they have succeeded in creating great customer royalty from their clients.
Kroger has retail stores in about 31 states countrywide. They stock several varieties of the common organic food products plus several of their own custom brands. However, these variations in the products they offer can be cause loss of some of their market share.
Health experts and increasing awareness of the effects of food products that people consume has led to an increase in demand for organic food products. With rapid increases in the per capita income for consumers, there has increase in demand for fresh food produce. These mainly include fruits and vegetables.
People rely on supermarkets and grocery stores for their food produce needs. A survey carried out by the Hartman group on consumer behavior in the USA shows that people purchase organic foods because of superior taste and benefits to their health. Safety concerns especially because of the processes through which the food is produced are another motivating factor ...Download file to see next pagesRead More
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