Nobody downloaded yet

Persuasive Communications, Campaigning and Public Opinion & Reputation Management - Essay Example

Comments (0) Cite this document
Summary
Under this initiative, communities may hire extra police forces to patrol their streets.
Since the MPS needs good PR, due to their…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.8% of users find it useful
Persuasive Communications, Campaigning and Public Opinion & Reputation Management
Read TextPreview

Extract of sample "Persuasive Communications, Campaigning and Public Opinion & Reputation Management"

Download file to see previous pages After the first week, communities can hire teams of two police to patrol their neighborhood for a set fee. The fee that will be charged each community will depend upon different factors – how many homes will be patrolled, what the historical crime rate is in each community, and the ability of that community to pay. The MPS will make it known that they will not necessarily charge poor communities more, if they have higher crime rates, acknowledging that these are the very communities that would need the Rent-A-Cop services the most.
The MPS will also hold periodic press releases regarding the program. Included in these press releases will be the rate in apprehending criminals, as well as an overall overview of the program’s successes. The purpose of these press releases will be to keep the program in the public eye. The press releases will feature not only the rates of apprehending criminals, but will also feature “feel good” anecdotes, where the officer conducting the press release will detail the charitable work that the rent-a-cops do for the communities, and any human interest stories that might arise during the course of the officers’ tenure in these ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Persuasive Communications, Campaigning and Public Opinion & Reputation Essay”, n.d.)
Persuasive Communications, Campaigning and Public Opinion & Reputation Essay. Retrieved from https://studentshare.org/journalism-communication/1616154-persuasive-communications-campaigning-and-public-opinion-reputation-management
(Persuasive Communications, Campaigning and Public Opinion & Reputation Essay)
Persuasive Communications, Campaigning and Public Opinion & Reputation Essay. https://studentshare.org/journalism-communication/1616154-persuasive-communications-campaigning-and-public-opinion-reputation-management.
“Persuasive Communications, Campaigning and Public Opinion & Reputation Essay”, n.d. https://studentshare.org/journalism-communication/1616154-persuasive-communications-campaigning-and-public-opinion-reputation-management.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Persuasive Communications, Campaigning and Public Opinion & Reputation Management

Reputation and Reputation Management: Facebook

...it competitive advantage over rivals. In contemporary reputation management, monitoring public perceptions is just a small portion of a company’s overall responsibility. This is because a modern company has to relentlessly pay close attention to internet users that are affiliated to social media platforms like Facebook (Chaffey, 2011, pp. 42-46). Online users are capable of launching campaigns against an entire company or its products. Simply equipped with a computer or internet enabled phone and a personal opinion, an online user can instantaneously change an organization’s reputation for the worst by conveying misinformed information...
11 Pages(2750 words)Assignment

Public Opinion

...as a genuine public opinion, we tend to overlook various social and political forces which play an important role in forming and changing public opinion. (Jurgen 1998, P. 87) However the barriers that had been expressed by Bourdieu and others are being solved by the evolution of the new technology. In this regard the new technology has been successfully applied to overcome some limitations that Bourdieu expressed in his postulation. The rise of media literacy has been important in construction of public opinion. In particular the rise of the internet is one of the most important factors that has not only helped to increase...
7 Pages(1750 words)Essay

Communications Persuasive theory

...Communications Persuasive theory In most cases, the messages that we get from the media have a very strong effect, and may persuade one to act accordingly even without certifying the credibility of the source. The persuasion created by these messages offers a limited liability and motivation to think of the credibility of such messages and the source from which the messages might be emanating from. Feng & MacGeroge (2010) argue that messages are in most cases viewed as being helpful and supporting as well as promoting coping with such messages. In addition, Dakoff & Taylor (1990) argue that such messages may in fact be unhelpful or insensitive, and may result to making coping much more...
2 Pages(500 words)Essay

Persuasive Communications, Campaigning and Public Opinion & Reputation Management

.... Bernstein (1984) states that communication is very important for business, and that many businesses are bad about the communications aspect of their existence. Marconi (2002) states that a company’s reputation may be treated as an asset that can be used by the company in their marketing campaigns. Gregory (1991) states that marketing may help a company’s reputation, in general, not just marketing using a company’s good works. Gray (1986) states that corporate responsibility is one factor in how a company is perceived, concurring with Marconi (2002). A company should be seen as not putting profit above public interest. Crises, and how a...
24 Pages(6000 words)Essay

Persuasive Communications, Campaigning and Public Opinion

...Persuasive Communications, Campaigning and Public Opinion March 7, Public opinion entails communication. The researcher centers on public opinion. The study centers on the effect of public opinion on society. Persuasion enhances public opinion changes. What do we mean by public opinion and whose opinion is that anyway? Public opinion is the way the average person sees or interprets a certain societal situation (Lippman, 2007). For example, when a group of viewers visits a community where street children sleep on the streets, the group of viewers will have a public opinion that the city does not exert enough efforts to alleviate the lives of the street people. Further, government officials seriously take... benefits...
12 Pages(3000 words)Essay

Public Relations - Corporate Reputation programme

...: Tata McGraw-Hill Education. Cornelissen, J., 2011. Corporate Communication: A Guide to Theory and Practice. NY: Sage. Doorley, J. & Garcia, H.F., 2012. Reputation Management: The Key to Successful Public Relations and Corporate Communication. London: Routledge. Fashion United, 2013. Facts and Figures about the Fashion Industry. [Online] Available at: [Accessed 22 March 2014]. Ford, T., 2014. Tom Ford Biography. [Online] Available at: [Accessed 20 March 2014]. Gregory, A., 2000. Planning and Managing Public Relations Campaigns. London: Kogan Page Publishers. Harvard Business Press, 2006. The Essentials of Corporate... Corporate Communication Plan for Tom Ford Corporate Communication Plan for Tom Ford...
14 Pages(3500 words)Essay

Public Opinion

...accurate. To meet this challenge, public interest groups representing a select population have risen in prominence. These associations attempt to pressure government through various methods, including mobilizing public opinion (Lowi et al, 2013). This involves the use of resources at their disposal to persuade a majority of the public to be more concerned about the issues they are raising concern over. In increasing their visibility and mobilizing support from the public, interest groups hope to focus attention to the importance of their issues to the government (Lowi et al, 2013). Some of the efforts used by interest groups in mobilizing...
2 Pages(500 words)Essay

Persuasive Communication: Making a Difference, Annotated Letter - Shaping Public Opinion

...Persuasive Communication: Making a Difference, Annotated Letter - Shaping Public Opinion Essay 2 200 words Assessment Portfolio (Part 1) Persuasive Communication: Making a Difference Should the age of criminal responsibility change? Customer Name Home Address e-mail date To Crispin Blunt House of Commons Dear Mr Blunt, I’m addressing to you to oppose any actions of the Parliamentary Groups and UN Committee on the Rights of the Child to vote against the change of criminal responsibility age. Analyzing a number of sources, concerning this issue, I became absolutely concerned in the further ineffectiveness of this measure. In order...
8 Pages(2000 words)Essay

Reputation management: From Communication to Reputation

...those affected directly and indirectly by the events. The third is to communicate the long-term corrective measures to the public as a way of winning their trust. The company should also undertake to address systemic issues and ensure that there are little or no chances for failures. The next step is rebuilding bridges with the corporate stakeholders through regular communications (Botes and Samkin n.d, p. 10). The fourth is an inclusion of the tactics that the management should deploy in the process of seeking to repair its lost reputation (Weiss 2008, p. 67). For this case, the best approach is the use of proper communication. The...
12 Pages(3000 words)Assignment

Public Opinion

...to evaluate the success of a campaign. However, in order to be able to interpret the results it is important to carry out evaluation not only after a campaign but also before it starts (Gunn, n.d.). This information will help to understand what impact the PR campaign has. Some of the ways of measuring these results include the following: surveys, interviews, sales figures, enquiries, changes in behaviour of target audience, website hits, etc. (Gunn, n.d.). References: Gunn, S. (n.d.). Evaluating PR Campaigns, Unit 6: Understanding Public Relations Campaign. Available at:...
1 Pages(250 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Persuasive Communications, Campaigning and Public Opinion & Reputation Management for FREE!

Contact Us