Advertisements as Powerful Tools - Essay Example

The topic is sensitive among certain communities present on the campus the paper is situated. Advertisements are hypothetically expected to have a positive impact on the audience. They are also expected to be sensitive to the issues affecting the community (Sheehan 178). Therefore, it is wrong for the university to run the advertisement on the holocaust.
The holocaust was an infamous historical period, which affected the Jewish community in Europe adversely.

Therefore, the event is bound to raise strong emotions predominantly from the Jewish community on the campus. Since the period had grave consequences for the community, there should be sensitivity when approaching the issue (Shimp 319). This is because, as a journalist, it is imperative to consider the impact of communication on the community. Therefore, it is morally incorrect to run this advertisement judging from the reaction that may be experienced by the community. Not running the advertisement will avert eliciting negative reactions from the community (Tyagi and Kumar 328).
Conclusion

Advertisements are powerful tools for persuading the public to adopt certain mindsets. Therefore, it is imperative that journalists appreciate the significance of these communications among the community. If this is the case, moral considerations should be key in advertisements to avoid eliciting negative reactions from the community. Read More