Critique On chapter 5 based on hand out - Essay Example

Comments (0) Cite this document
7-8). The sentence structure of this section was simple enough, but the author constantly added quotations from different sources. This obscured the main line of argument. A further…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93.4% of users find it useful
Critique On chapter 5 based on hand out
Read TextPreview

Extract of sample "Critique On chapter 5 based on hand out"

Critique on Chapter 5 [Human-Symbol Interaction This chapter is very readable apart from the long section about the “Knowledge Gap” (pp. 7-8). Thesentence structure of this section was simple enough, but the author constantly added quotations from different sources. This obscured the main line of argument. A further problem was the frequent mention to “SES” with no indication of what this acronym means. Only after several re-readings of the whole section was it clear that “SES” means “Socio-Economic Status. The phrase is mentioned on page 7 but not connected with the acronym.
The text did not take for granted very much technical knowledge, but there was frequent mention of commercial products and advertising from an American cultural context. This is fine for readers who are familiar with this culture, but it could pose problems for readers who cannot visualise a Taco Bell advertisement, and hear its sound.
2 There was not very much in the way of new ideas in this chapter, but there was a range of technical vocabulary such as haptic, and affordance. Reference to different branches of linguistics were too brief, and more could have been done to explain Saussure’s work and the discipline of semiotics. I am still not quite sure how this fits in with media studies work and so it is difficult to judge how relevant this topic is. The analogy of a horse walking, trotting and galloping was a very good way of explaining the difference between objects, representations and symbols, highlighting how they were in some ways similar, but in other ways very different.
3 I would like to have seen a separate section on the linguistics aspect of this subject. The text concentrated on the way humans process objects, representations and symbols but there must be a significant role played by language and it was not clear what this role is.
4 There is clearly a range of possibilities in the use of symbols, and we discussed in class the Apple Mac symbol. One of the interesting things about such common symbols is that they have many layers of meaning, from the connotations with fruit of the tree of knowledge, to the nutritional value, and the pleasure of eating it, and this is tied to the culture of the people making the symbol and those using it. This is something that could be a problem in marketing, as for example in the United States a pig can be a symbol of wealth, since children save coins in a piggy bank, but in Muslim countries the pig is unclean. This shows that symbols gather their effect from the beliefs of those who use them.
5 The chapter is very relevant to media, and it homes in on how messages are conveyed, and how some methods are more efficient thanks to the weight of meaning conveyed instantly in symbols. Some illustrations would have made this chapter so much better because it was all about different levels of conveying meaning, and images are highly relevant for this.
6 This chapter was a good fit with other chapters, and it was perhaps the most interesting so far in the book, because it gave so many good and clear examples to illustrate the main points and it remained close to the topic in hand. The previous chapter seemed to wander off topic at times and so it was much better to see a tightly structured discussion of one main point this time.
4 Read More
Cite this document
  • APA
  • MLA
(“Critique On chapter 5 based on hand out Essay Example | Topics and Well Written Essays - 500 words”, n.d.)
Retrieved de
(Critique On Chapter 5 Based on Hand Out Essay Example | Topics and Well Written Essays - 500 Words)
“Critique On Chapter 5 Based on Hand Out Essay Example | Topics and Well Written Essays - 500 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Critique On chapter 5 based on hand out

Chapter 5

...personality, such as a lack of effort or inability to perform the task or two; an issue beyond the subordinate’s control, such as insufficient information or other subordinates fell short in their support. Often the leader will consider the individual in the attribution of poor performance, particularly when the subordinate in question has no prior history of such behavior or exhibition. However, this can promote the leader’s bias about their preconceived notion of a particular subordinate when their performance was lackluster, or continues to be so. 5. Subordinates can influence their leader’s perception of them in a variety of ways; however, they are not always positive. The three primary tactics used by subordinates...
2 Pages(500 words)Essay

Chapter 4 and chapter 5

...?Chapter 4: Society Conflict theory is one of the most important perspectives in sociology, as it uses the inequality found between certain social groups and uses this to highlight the problems in society. Karl Marx is one of the most important conflict theorists, and he famously linked the principle to capitalism, suggesting that it would produce such tensions that it would lead to its own destruction. Capitalism in this sense would be bad for society, as it promotes the inequalities that are already on the surface, which Marx himself pointed out. In a capitalist society, we see that the rich earn their own money and contribute none, or very little, of this money to helping others. This means that the...
4 Pages(1000 words)Essay

The Practice of Counselling

...that you dislike, critique, do not feel comfortable with, or find less stimulating The psychodynamic approach overemphasises on sex, aggression, and childhood experiences. It is also difficult to quantify and measure the concepts that are proposed, hence I not feel comfortable with this approach. On the other hand, the person-centred approach is more concerned with the attitudes and values of a therapist rather than their skills. The approach also disregards the significance of the past. 5. What does this say about your personality What does it say about your approach to counselling What this suggests is that rather than being pragmatic, I value form. Additionally, this is an...
6 Pages(1500 words)Essay

Chapter 5

.... No, because the average consumer is just looking for a cheap product and is maybe not aware of all the legal issues involved. Because of that, Alta Gracia is going after the right target market, one that identifies with the values of the company. 5. No, it is not ethical because it is taking advantage of economies that are less developed by offering work that is worth far more in the United States. If an emphasis was placed on American-made products, then more companies would choose not to outsource overseas. 6. While Alta Gracia may not make much profit over the short term, it is developed a reputation for being a highly ethically brand. In the long term, more people will appreciate this and the company will retain a...
1 Pages(250 words)Assignment

Chapter 5

...Values and Ethical Dilemma Values My top ten values ordered from topmost priority are as follows invest time; (2) learning; (3) self-esteem; (4) commitment; (5) flexibility; (6) initiative; (7) self-reliance; (8) family; (9) workmanship; and (10) satisfaction. Listing one’s values are challenging, especially since I need to prioritize them. Likewise, when one compared the values that I listed to the values stipulated by executives through classifying them into terminal and instrumental values, one was amazed that I actually share parallel values in terms of concern for family, happiness (satisfaction and contentment), independence (self-reliance), self-respect (self-esteem), among others. 2. Ethical Dilemma 1. Why do...
1 Pages(250 words)Essay

Chapter 5

...Nordstrom Although Nordstrom already has a successful loyalty program, it may think of a way to include all its s, and that is through first-time purchase cards and long-term membership cards. Not everyone can afford to spend $10,000 at Nordstrom annually. A first-time purchase card would appeal to those who do not usually shop at Nordstrom but want to give it a try. Membership cards would be for more regular customers who don’t meet the criteria of the Fashion Rewards Program. 2. Nordstrom’s greatest risk comes from the increase in online shopping. Nordstrom’s success largely comes from its customer service focus, but as shoppers move to a more virtual shopping experience, Nordstrom’s advantage in this area will be negated... Although...
1 Pages(250 words)Assignment

Hand Out: Monsanto Europe

...Monsanto issues in Europe The foremost issue that faced the US based Monsanto corporation was when its ship Ideal progress docked in the shores in Europe. The shipment faced protestors through a Greenpeace ship, which came protesting against the alleged arrival of GM soya beans. The protests by the Greenpeace was to send a warning to the European community that Genetically modified (GM) foods were beginning to arrive in large portions in Europe. Te protests faced in Europe were hard to understand given that Monsanto corporation had no ill intentions towards the inhabitants of Europe. They though had the intent towards sustainable development through technological advancement witnessed by the crop up of genetic...
3 Pages(750 words)Essay

Chapter 5

...Department of Homeland Security The Department of Homeland Security (DHS) is a cabinet department established following the September 11 terrorist toprotect the U.S from possible terrorist attacks and disasters. DHS protects the US within, at, and beyond its borders, through a civilian approach. For efficiency and accountability, the department has three independent branches namely Custom and Boarder Protection, Immigration and Customs Enforcement and the U.S Secrete Service (Siegel, & Worrall, 2011). The Custom and Boarder Protection is the most significant arm of the department. Indeed, the agency deals with fundamental security issues such as terrorism, drug smuggling, illegal immigration, and human trafficking. The agency... of Homeland...
1 Pages(250 words)Coursework

Chapter 5

...Chapter 5: Community Policing: Community policing has emerged from the outcome of poor police-citizen relations. Community policing is a new philosophy of policing which brings the police officers and the citizens together on a single platform to resolve the community problems with mutual cooperation. Community policing can continuously improve its presence within the community by respecting the norms and values of the citizens within a specific community, developing greater trust and focusing on different strategies on how to control crime and other issues within the sphere. Community police officers can greatly improve their effectiveness within a specific community by improving their roles as trusted...
1 Pages(250 words)Coursework

Chapter 5

...First, there has the need for purchase of a phone must exist. This recognition stems from a lag between my actual situation and the desired situation. I want a trendy phone which is easy to operate (functional need). I will then gather as much information as possible about the phone. This is called information search and may involve internet search and information from friends or family. The next step henceforth is to evaluate alternatives and choose the phone brand that best suits my needs. I will then choose the product (phone) that is most appropriate to my needs. Then proceed to the actual purchase. The decision to purchase and the selection will be based on the features of the product, the perceived value and...
1 Pages(250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Critique On chapter 5 based on hand out for FREE!

Contact Us