Ethnography Name Institution Lecture Date Introduction In the past two decades, ethnography has obtained a fundamental function hypothetically and empirically in media studies, in addition to that, it has obtained a rhetorical role. Ethnography represents a disagreement to positivistic paradigms towards collecting and analyzing information, in addition to the connection between study and the studied, and this implies that its representation of a move from empirical practices of data collection pushes scholars to launch non-objective strategies to audience analysis and a bigger level of self-reflexivity among investigators…
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On the other hand, other scholars assert that some cultural studies have theorized about the significance of ethnography to an understanding of media and cultural practices. They continue arguing that they have reached an almost paralyzing position in which the political and epistemological debates concerning the function of the researcher have restricted rather than endorsing the production of ethnographic media studies. Therefore, the objective of this paper is to study the strengths and limits of ethnography as a methodology for the study of media institutions with reference to specific ethnographic studies conducted by other researchers (Coman & Rothenbuhler 2005, p.141). Additionally, the research about audiences in media emphasizes on methodological pluralism through examining a sequence of approaches ranging from media ethnography, research on the reception of media, surveying the audience, and carrying out experiments on audience studies. The cultural understanding of ethnography Ethnographic studies can twirl predetermined ideas and misapprehension regarding a specific culture into positive conceptions, likewise, they can also lend trustworthiness to other elucidation from studies regarding a specific culture that have been done in the ancient times. Additionally, ethnographies can grant people a better comprehension and approach into their own culture, but the ethnographic study of a culture consumes a lot of time. For instance, before an anthropologist submerges in a culture's natural environment, he has to be familiar with the language along with the respective culture of that community. Culture is important for society and individual since the routine activities are based on the simple unwritten rules of participation in social interactions, therefore, ethnographers require proper investigation and research, and may take a long period making it very dangerous for an anthropologist who does not quickly comprehend a culture's traditions and forbidden practices. In addition to that, an anthropologist has to acquire time and obtain the confidence and respect of a culture's people, as well as seeking an okay to carry out an ethnographic research before proceeding (Coman & Rothenbuhler, 2005, p.141). The strengths of ethnography The benefit to employing ethnography to fit into the audience studies relies on its likelihood to offer both a domestic and a communal environment of television reception among the diverse groups in the society (Murchison 2013, p.204). Ethnography facilitates a comprehension of the manner in which the reception framework can influence the interpretation of the message by viewers, individually and in groups, conversely, it also permit the inspecting of the phenomena not only in its immediate social, political, and economic situation, but also in a bigger chronological structure. Moores argue that the media industries should provide audiences with a stable “stream” of figurative equipment to help audiences understand and approach their logic of self. These pictures and
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The normal ethnographic research applies three forms of data collection that are interviews, observation, as well as documents. In turn, this produces three forms of data that is quotations, descriptions, along with excerpts of documents, which results in one product that is a narrative description.
According to Bjerke and Ramo, behavior is just as much about how different people act in certain social situations or circumstances (25). Behavior therefore refers to the habitual things that people do during a certain period. Behavior can also be referred to as a
The author states that ethnographers must select a project, participate in observation, ask ethnographic questions, make an ethnographic record, represent, analyze the data and finally write ethnography. Anthropologist is people who have a very unique attitude towards different cultures and appreciates the diversity among different people’s beliefs.
In addition, the research in most cases is inductive as well as hypothesis generating whereby it assists the researcher to come up with standardized measures or deduce educated guesses about the reasons why and how a given process happens. Contrary to this, quantitative research methods tend to be hypothesis testing and deductive there by assisting the researcher to determine e level of truth within educated guess across a given population.
An Ethnography Report. Writing an ethnography report seemed quite a challenging task at first, but my fascination for people with different ethnicities and cultural backgrounds urged me on to take up the task at hand. Strangers are often full of surprises, and meeting people who belong to a different culture altogether is almost-always intriguing and fun.
The discovery of new societies and cultures, and the radical differences of these to Western beliefs and values, prompted researchers and academicians alike to develop the method of immersion and observation in the "field"-that is, the site wherein said society or culture can be found.
Also, as a member, the author had ample access to the inner workings of the church, including the ways in which various subgroups mingled and interacted with other groups. This paper will demonstrate the various ways
In his ethnography, Piot argues that contemporary Kabre Village life is an effect of the modern and the global. As such, he suggests that Kabre culture is shaped as much by colonial and postcolonial history as by anything "indigenous" or local.
In order to examine Piot's ethnography and the questions it raises an understanding of the Kabre (Kavre) people and villages is necessary.
Although everyone had a chance to dance to the tunes of the Natives, there were specific performances done by the natives. Prizes and awards were presented to winners of the competitions. The Pow Wow took six hours performance on
It thus enables us tenable to familiarize with the people while scrutinizing them in order to file an extensive and authentic report on them. While doing so one is likely to establishes friendships as well useful contacts with the locals, leading to the formation of ordinary life which gets rooted in their practiced cultures owing to regular encounter with thus enabling one to learn how to communicate with them at a personal levels (Denzin).
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