Ethnography is a useful method for understanding the social world - Essay Example

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Ethnography is derived from the Greek words ethnos and grapho . Ethnos means people or folk while grapho means to write. Hence, the word meaning of the word is to write about people. In fact, ethnography is a qualitative research design which aims to explore people and their culture. …
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Download file to see previous pages Ethnology: A useful method Presently ethnography is considered as a useful method for understanding the social world for various reasons. The reasons which make it a useful method are as follows It is a reflexive method of study It contributes significantly to understanding the social life of people It has an aesthetic impact on the reader It expresses the reality credibly It observes people from their point of view and not from the point of view of the researcher It records all the observation of the human behavior It uses different concepts to describe all symbol-meaning relations It avoids casual explanations Discussion Ethnography has become so popular for understanding the social world that presently it is virtually equated with any any qualitative research project which intends to provide an in-depth detailed description of everyday practices and life of people. Adler and Adler (1998) has the opinion that ethnography is not only a qualitative research approach but to some extent it is a quantitative research method also. A quantitative research method means a research which is statistically oriented. He further adds that a quantitative research is based on primary data while a qualitative research is based on secondary data and in case of ethnography no any social research can be considered appropriate if there is no primary data and its analysis. Hence, ethnography is a research style which includes both the research designs – qualitative and quantitative- as complementary to each other (Hammersley, 1990). Anthropology may be considered as disciplinary home of ethnography but today it more widely used for the social research projects due to its ability to explain cultural and social...
Ethnography has become so popular for understanding the social world that presently it is virtually equated with any any qualitative research project which intends to provide an in-depth detailed description of everyday practices and life of people. Adler and Adler has the opinion that ethnography is not only a qualitative research approach but to some extent it is a quantitative research method also. A quantitative research method means a research which is statistically oriented. He further adds that a quantitative research is based on primary data while a qualitative research is based on secondary data and in case of ethnography no any social research can be considered appropriate if there is no primary data and its analysis. Hence, ethnography is a research style which includes both the research designs – qualitative and quantitative- as complementary to each other. Anthropology may be considered as disciplinary home of ethnography but today it more widely used for the social research projects due to its ability to explain cultural and social constructions elaborately and accurately. It enables ethnographers to generate understandings of culture through an emic perspective, or insider's point of view and it also enables them to explore different sources of data closely which are used as foundation to analyse the cultural and social frame.
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