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Usage of social media tools in the federal government sector in the UAE - Research Paper Example

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This chapter presents the findings of the research work. The primary information, which will be discussed to accomplish the objectives of the research work, is retrieved from the websites and social networking profiles of the selected Federal Departments in UAE…
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Usage of social media tools in the federal government sector in the UAE
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Download file to see previous pages The researcher considers it important here to address the assumption made for developing the usage of social media chart. The domain of “Social Media Usage” is applicable on any federal department, which is using one or all social media engagement tools such as e-mail, RSS-feeds, Facebook, Twitter, YouTube, Instagram, Search facilities, feedback mechanisms etc.
2.2. Quantity of Social Media Used The primary findings presented in this section represents the number of social media tools that each of the 48 federal departments are using to engage with the general public. From the analysis of the findings, it is found that Facebook and Twitter are the most popular and widely used social media engagement tools utilized by federal departments. On the other hand, Blogger is the least preferred social media engagement tool used by the federal departments of the UAE. The other social media engagement tools that are used by these federal department are YouTube, official website, live chat options, 24/7 feedback mechanism, Instagram, electronic e-mailing systems, RSS-feeds, LinkedIn etc.
2.3. Active/non-Active Users
This section of the research report presents the level of activities carried out on the social networking profiles of the federal department and the status of social networking profiles in terms of active or non-active users. ...
The assumption that the researcher has made while formulating the findings of this section is that, any federal department having more than 1,000 users on all of its social networking profiles are eligible to be marked in this section. It has been found that the majority of the Federal Departments are active users of social networking tools and engage masses into the conversation and promotional activities. Only Zakat Fund, The National Council for Tourism and Antiquates, Red Crescent UAE, National transport Authority, Department of Energy, Department of Cabinet Affairs, Insurance Authority and Emirates Post Group are either non-active users of social networking tools or have less followership in terms of engaging masses into conversations and promotional activities. 2.4. Value Addition Strategy This section of the findings presents the value addition strategies and tools used by Federal Departments of UAE to keep the interest of people on these social networking tools high. From the analysis, it has been found that the social networking tools maximize the value of communication carried out by the federal departments with the general public. The value addition strategies focuses on providing general public with updated information about the functions and activities of the federal departments, public service messages, visual and photo projection of events, achievements and awards won for performance excellency, press releases and future projects and plans of the respective federal departments. The best features that are found on the social networking profiles of all departments are search facility, feedback mechanisms and ability of the website to show ...Download file to see next pagesRead More
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