Nobody downloaded yet

Answering two questions against a previously analysed organisation/ on EDDIE STOBART - Case Study Example

Comments (0) Cite this document
Summary
Reputation Management Name: Institution: Date: Reputation is acquired over time through an entity’s activities with relation to its purpose and fulfilment of its objectives. Reputation management is the practice of monitoring and evaluating the reputation of a brand or individual…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91% of users find it useful
Answering two questions against a previously analysed organisation/case study on EDDIE STOBART
Read TextPreview

Extract of sample "Answering two questions against a previously analysed organisation/ on EDDIE STOBART"

Download file to see previous pages According to Van Riel and Balmer, corporate identity mix is characterized by the fusion of behavioural communications that are drawn from several management disciplines, and it is better manifested when there is an ownership philosophy. Corporate identity is achieved from the way that a company represents itself through behaviour and symbolism to internal and external audiences (Van Riel &Balmer, 1997). It is enshrined in the behaviour of individuals in the firm and the way that they express the firm’s consistent identity over time, its distinctiveness and centrality. Reputation is built on identity because it reverberates with the principles of identity, which state that, the results of what, how and where; that determine the identity that is portrayed. Corporate identity mix is attributed to a philosophical representation of channels through which a firms’ personality is conveyed (Van Riel & Balmer, 1997).Public relations (PR) in any organisation are meant to cater for and look after the reputation of that organisation (Doorley & Garcia, 2011). PR activities are characterized by planned and sustained efforts to establish and maintain goodwill and mutual understanding between a firm and the public (Van Riel & Balmer, 1997). ...
Eddie Stobart has been able to achieve this through its immense fleet of 2, 500 haulage trucks and over six million square feet of premium quality warehousing. The strategy of turning the name Eddie Stobart into a brand has worked magnificently as a symbol of logistical solutions. The use of symbolism is exemplified by the fact that every Eddie Stobart vehicle has little blue lights on the front to allow them easier recognition at night. This is a subtle initiative, but it is an ingenious method of symbolism that works to strengthen the firm’s identity in society. This is a good example of elemental principles of corporate identity mix where visual style is used to cement and unify a firm’s array of product lines. This has helped Eddie Stobart build a strong corporate identity by integrating its operations into a monolithic identity (Van Riel & Balmer, 1997). This has helped the corporation set its self apart from rising competitors like Virgin Trains and City Link. Eddie Stobart as a company has made excellent use of visual style through various multimedia outlets. The hugely popular channel 5 TV documentary series ‘Eddie Stobart’ is agood example of how the firm is using visual style as an element of corporate identity mix to achieve effective symbolism. According to Van Riel and Balmer, communication represents the various ways in which corporations convey their personality to the stakeholders, customers and the public at large. This is achieved through corporate advocacy advertising and public relations. Corporate communication ensures coordination across disciplines, which involves stakeholders’ management and corporate identity, image and corporate identity mix (Cornelissen, 2009). Eddie Stobart has done this through increased message ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Answering two questions against a previously analysed Case Study”, n.d.)
Retrieved from https://studentshare.org/journalism-communication/1483240-answering-two-questions-against-a-previously
(Answering Two Questions Against a Previously Analysed Case Study)
https://studentshare.org/journalism-communication/1483240-answering-two-questions-against-a-previously.
“Answering Two Questions Against a Previously Analysed Case Study”, n.d. https://studentshare.org/journalism-communication/1483240-answering-two-questions-against-a-previously.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Answering two questions against a previously analysed organisation/case study on EDDIE STOBART

Capital Budgeting: Math Case Study (Answering questions)

...are born by the hospital only. The doctor gets a fixed salary if the revenue is below a threshold. If the revenue exceeds threshold, the doctor gets a percentage of the revenue above threshold. This would eliminate the drawbacks mentioned above and retain the performance based component of the plan. 5. a. If Taggart is not held liable for damages it causes to Coarse Farm; it will obviously go for the option which gives maximum NPV i.e. it will build 2 tracks for NPV of $ 12 million. This is so because Coarse Farm has no control over Taggart’s actions in this case. In such a scenario, Coarse Farm will plant soya beans in number of fields which gives maximum NPV for two tracks of Taggart. This is given by...
7 Pages(1750 words)Math Problem

Tasty meals Ltd Case Study: Answering questions

...Tasty meals should require an evaluation of how it runs its business in order to improve further its corporate governance and align it with what the society dictates to be ethical and morally right. The proposed actions from Philippines against Tasty meals could stand as an external measure how the said company is actually performing in the market. This is a substantial opportunity for Tasty meals to be checked and improve at some point. 7. Do you believe that if Tasty meals’s approves and implements the proposal would that be made in a way to improve its profitability? Justify your answer. As stated in the case, there is an association between the profit Tasty meals is making and its...
10 Pages(2500 words)Research Paper

Case Study Question Answering

...and open communication lines with them (Ebmier, 2004, p. 12). Leadership Style as Demonstrated by the Case: Strengths and Weakness deduced from Mrs. Huda’s Behavior Mrs. Huda is a strict and authoritarian headmistress. She does not consult with other teachers on how to implement her policies. She is also intolerant of others people views. For instance, she refused to recognize other proposals because she felt she knew her interests. Her strengths include hard work, and excellence. She exemplifies hard work because all the schools she heads perform highly. However, she has weak points as demonstrated by the case study. She is intolerant and does not accept other people’s view point. She...
5 Pages(1250 words)Essay

Answering questions for case study

...and expand to international markets. Netflix first of all would not be a follower of the industry by partnering and depending on cable operators or studios to provide video stock for VOD customers. Instead, Netflix would be able to gain more subscribers through repeat viewership first at the continental level (in Canada, US, and Mexico etc.) and perhaps expand later on to Europe and Asia. This option would achieve: a) Less investment in stocking its library yet earn cash flow from its existing one. b) Expansion of customer base without having to borrow from Blockbuster type of rental customers. c) Facilitate early-technology adoption by expanding into developing and future media such as Blu-ray, video streaming and online TV. d) Use...
4 Pages(1000 words)Essay

Answering of two questions

...In Arthurian legends, women were treated as social constructs rather than as individualized personas with real human emotion. Because the tales are meant to convey the codes of chivalry from the Middle Ages, at a time when women were viewed as property in the worst cases, and inferior in the best, women are given extremely limited roles. Often they serve as provocateurs or as sounding-boards for men’s use as those men play out their own agendas. In Sir Gawain and the Green Knight, for example, there are three women portrayed, each of whom represents a kind of stereotypical foil for Gawain to weigh his own actions and decisions against. Guinevere is characterized as a passive persona who has no real will of her own. The Lady... as the...
2 Pages(500 words)Book Report/Review

Answering questions

...which is real and not real (Plato et al. 181; par. 477e). Q. 2 Thrasymachus makes two assertions regarding what is just or right. He points out that justice is the action of serving the interest of a stronger one. It is an advantage of the strong. He also adds that just actions are those that obey the state’s law (Plato and Grube, 15; par. 338c). Glaucon takes up the argument from Thrasymachus in terms of defining justice in a contrasting way. Glaucon points out that justice is a compromise between fear and advantage. People comprehend that being unjust is usually to their advantage; nevertheless, they fear being a victim of injustice. Hence, if one could act in an unjust manner and not suffer consequences, one could...
2 Pages(500 words)Essay

Answering Questions

...Answering Questions Question Suspense is s writing style that has been employed by experienced since time immemorial. It is a style used to keep the reader glued to the article to the end. Gardner builds his point around the actual cause that he later reveals in the middle of the article because of two possible reasons. First, he wants his readers to learn of the grim effects of the trade which he asserts to be the source of all the violence experienced in the streets of Mexico, Toronto, and major cities in the United States. Secondly, Gardner is simply employing suspense as a writing style. Suspense keeps readers on the article besides boosting their understanding of...
2 Pages(500 words)Research Paper

Answering questions based on the case study

...ANSWERED QUESTIONS QUESTION ONE Part A Franchisees that make sizeable financial investments are much more motivated to improve revenue production (Welsh, Alon and Falbe 2006). New start-up businesses have a difficult time establishing a relevant brand identity, building an appropriate organisational structure to support operations and strategy, and must work diligently to establish a marketing ideology that properly positions the business competitively and builds consumer awareness. Franchisees are more motivated to ensure financial results due to the fact that the franchise maintains a proven business model, franchisees are provided with ample start-up support and...
12 Pages(3000 words)Essay

Answering two questions

...to make a decision whereas in mediation both parties are given authority to control the outcome of the agreement. Thirdly, arbitration requires extensive information for accurate judgment by the arbitrator whereas mediation exchange of information is always voluntary. Lastly, arbitration is always a formal process whereas mediation is an informal process. The two are however similar because they both aim at solving a conflict or dispute between parties involved. Question 2 In the garner situation, the legal issue was the excessive use of police force during his seizure although this was not the case because under NYPD rules the officer’s action was allowed. In my opinion, it is false to...
1 Pages(250 words)Essay

Answering questions

...Hostage Crisis Q1. The America people jammed the lines and calls stacked as one hangs up another call, and they were mad as they say they wanted the military to free the hostages. Moreover, other Americans approved the diplomatic route while some called their senators than ever. Jordan meant that the people cared for the lives than defending the inflation situation that was never in their best interest rather than the primary protection of their lives. Q2. Carter aggravated the situation as he agreed to allow the exiled leader to enter United States for the treatment of advanced malignant lymphoma. This decision worsened the situation as it was like a throwing a burning branch into a bucket of kerosene. It instigated anti... Crisis Q1. The...
1 Pages(250 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Answering two questions against a previously analysed organisation/case study on EDDIE STOBART for FREE!

Contact Us