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Each nation makes its greatest attempt to meet the basic needs of its society. No idealistic policy will address all of the needs of eryonid, but instead will institute the greater good for society. A utopian society is the society that accepts this fact. A nation whose people are in riotous turmoil challenges this truth, declaring human nature and human imperfections as unjust. Not only can human rights be ignored or violated, but also used to exploit or institute other agendas. In medicine, gender interacts with the social, economic and biological determinants and repercussions of diseases to project health outcomes that are not the same for women as they are for men (Vlassoff, 2007). This paper will provide a juxtaposition of the approaches from the male and the female point of view by using the November and Pink Ribbon gender-based disease campaigns as examples.
People rally for the things that are important to them in different ways. Popular methods include protests, campaigns, rallies and boycotts. Campaigns underscore the importance of perspective or condition, requiring society to take heed and to give some credence to a particular cause. Campaigns for the benefit of the community generally use advocacy or information techniques to accomplish specific goals. Public advocacy and information campaigns typically use either ‘public will’ or ‘public information’ methods to bring action regarding the causes they support (O’Neil, 2008). When the campaign uses public information, it publishes material to educate or bring to higher awareness those who are affected and those who may facilitate change. Advocacy campaigns are more militant in accomplishing their goals by challenging government policies or acting as representatives for those seeking change in cases related to the cause. According to Vlassoff (2007), the ‘interaction between gender and the determinants and consequences of chronic diseases result in different (campaign) approaches to prevention, types of treatment, and coping with the illnesses. November and Pink Ribbon are non-government organizations created to promote public awareness and to offer support services for cancer patients and their families.
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