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Design ethics of pratice - Essay Example

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Habibun Nahar M113032 Design Ethics of practice-MINI BLOCK 1 CP5010 Dipti Bhagat Design Ethics of practice Ethics is the study of moral principles and behaviour that are good for an individual and the society at large. The term ethics comes from a Greek word ethos which implies ‘custom’ and ‘character’ in English translation (Rohmann, 2000, p…
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Download file to see previous pages This paper highlights the competing values that have played out the contemporary companies that advertise their products. In 1996, Calvin Klein also known as CK made remarkably advertisements in the televisions, and magazine, the advert was in promotion of their jeans products. The advert drew criticism from all quarter of the world given the kind of pictures that were used in the adverts, the company used picture of some young people that were posed in a provocative manner- the young people were actually nude. They made this pictures be aired in televisions attracting huge uproar of complains and castigation. Notwithstanding, CK has had a fair share of controversies surrounding their advertisement criteria, in 1980's they aired ads that saw a 15-year-old actress Brooke Shields saying, ‘Nothing comes between me and my Calvin’ (Berry 2000, p. 41). The advert becomes controversial in the sense that it is mostly concentrated around the actress private parts; this has raised eyebrows and attracted condemnation from the public. The focus of the advert on the specific parts of the actress body was perceived unethical and resulted into complains that were given then. The company staged a series of ads in 1996 that was aimed at promoting the CK jeans wear by engaging models who posed in suggestive ways. The ads began in early July and ran in several magazines that were read by those considered to be under aged. For instance, during the period of advertisement in the magazines, young girls aged 12 years got access to the pictures that were considered unethical. Many publishers, in this relation claimed that the adverts that were used by CK then bordered pornography and should not have been aired to the public. Figure A shows one of the images taken from the ad of 1996 Figure A As can be seen in the pictures, the ad exhibited a photographer shooting a young male and a female models in what appeared to be a wood-panelled basement. The shooting was coupled with a creepy, predator voice of the young lady asking the man who is half dressed some suggestive questions. The lady asked “Do you think you can rip off that shirt on your body?” the young man then responded and obliged to the young lady’s question by removing the shirt. She continued and commented “That's a nice body, do you work out?” at this time, the camera used in the shoot out was concentrating in the young lady’s private parts. Parent groups and children welfare organizations raised questions about the age of the participants in the campaign, many of whom looked to be under 18. These organizations felt that the children were being coerced to appear in the shoot out under the pretence that they will be normal shooting but the whole issue changes to the nude shooting that is used for CK adverts. According to the organizations, adverts should be moderated even if they have to be suggestive about sex, the one that was used by CK went overboard since the shoot out was done in an environment that depicted pornography. The belief that the advert bordered on pornography is also accentuated by the fact that one can hear the photographer instructing the actress on how to look like a pornographic actress.  This public complain was taken to the department of justice and investigations were warranted to look into the possibility of the advert having violated child phonographic ...Download file to see next pagesRead More
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