Nobody downloaded yet

Discuss the importance and relevance of two of the concepts listed below to the academic field of Cultural Studies: a) Ideol - Essay Example

Comments (0) Cite this document
Importance and Relevance of Two Concepts to Academic Field of Cultural Studies Name: Institution: Date: Cultural studies have existed for less than a half a century where it was initiated in Birmingham Centre for Cultural Studies, Britain. It has become a course in universities worldwide and developed into a discipline on its own right…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.9% of users find it useful
Discuss the importance and relevance of two of the concepts listed below to the academic field of Cultural Studies: a) Ideol
Read TextPreview

Extract of sample "Discuss the importance and relevance of two of the concepts listed below to the academic field of Cultural Studies: a) Ideol"

Download file to see previous pages It seeks to figure out how a certain culture generates its meaning from various factors like economic, social and political spheres impact on it on a daily basis. Cultural studies is a discipline that is practiced by devoting time and other resources to try and decipher the dynamic relationships, which merge to form a discernible culture in a society. The objective of this paper is to discuss the significance and relevance of two concepts on the academic field of cultural studies. Ideology is a key term that is widely associated with cultural studies, where it describes different philosophical viewpoints regarding what defines the culture, of a given community or society. Ideology is a concept forwarded by a certain group, in society, with the aim of representing this thought or ideal as the foundation of all things that govern and control their social, cultural and economic well-being. Another notion forwarded by a German philosopher Karl Marx was that an ideology was an idea proposed by the ruling class making the ideas a governing principle in that society (Grossberg & Pollock, 2012 p18). According to Grossberg and Pollock, this means that the class with the resources to sustain the economy of that community has also the means to dictate the reasoning of the rest of society. In most societies across the world, ideologies have been implemented using force in areas where the domineering group failed to assert its ideals by conventional means. However, this notion came under dispute from cultural studies scholars who hypothesized that the power that ideologies wielded did not come from people’s submission to the use of force but through consent (Grossberg & Pollock, 2012 p 45). This is garnered through habitual behavior change over time until at present, it seems natural, but in the real sense, these ideal that people seem to be practicing and are comfortable with were once concepts forwarded by the ruling class and over time through generations, it was assimilated into the culture of this people. The origin of an ideology determines the characteristics of that society because the origin of the concept contains objectives and agendas driven by the ideology. Cultural studies reflect on how ideologies shape the individual whose attitudes and behaviors have been modified by adopting various forms of ideologies in life. According to cultural studies, an ideology is lived in relation with life, which is molded by our beliefs, and how we allow people forwarding the concepts that shape ideologies to fair, in our societies. Cultural studies portray ideologies as tools or instruments used to direct the reasoning unconsciously, of the societies from where they were born to think, in a predefined way, which serves the interests of those in charge (Grossberg & Pollock, 2012 p 70). Ideologies, in the context of cultural studies, represent conceptions that influence an individual to focus on self and their perceived social order. It does this by analyzing the impact of different sets of ideologies through various mediums especially the media. Cultural studies highlight the multitude of determinants that guide the way a given culture, for example, the role of gender, race, religion, educational standards, ethnicity and class, manipulates the way that an ideology influence a community. Practitioners of cultural studi ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Discuss the importance and relevance of two of the concepts listed Essay”, n.d.)
Discuss the importance and relevance of two of the concepts listed Essay. Retrieved from
(Discuss the Importance and Relevance of Two of the Concepts Listed Essay)
Discuss the Importance and Relevance of Two of the Concepts Listed Essay.
“Discuss the Importance and Relevance of Two of the Concepts Listed Essay”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Discuss the importance and relevance of two of the concepts listed below to the academic field of Cultural Studies: a) Ideol

Compare two texts listed below

...? Sophocles and Capellanus Throughout history marriage and love have been important s that have brought people together and motivated others to act in various ways. We can see this not only in the ancient texts created by the Greeks, such as Sophocles, but also in the middle ages and right up until our present day. Marriage between two people can be a thing that binds them more closely together. It can also be a purely formal tie with no emotional content. Men in particular throughout history have used marriage as a political mechanism. This is true in both Oedipus the King and Capellanus Courtly Love. However, there are important differences. In Oedipus the King, Oedipus and Jocasta's...
2 Pages(500 words)Essay

Fats - Details listed below

...that are present in our diet include the monounsaturated, polyunsaturated, saturated and trans fatty acids. These kinds of fats are classified based on the differences in their chemical structure which also determines if these fats have a “good” or “bad” effect on the cardiovascular system. Before presenting the good and bad fats, let’s first discuss the implication of cholesterol which greatly affects our cardiovascular health. Cholesterol is a steroid alcohol which is performs many functions in the body. It is an important component of cell membranes which regulates its fluidity. It is also a precursor for important substances in the body like bile acids, steroid hormones, and vitamin...
1 Pages(250 words)Essay

Eather of the two i listed below either currently able to afford an average cost of living or previously residing in refugee camps, female suicide bombers, on the contrary, are found to bear with lower up to the middle status of economy and may be experiencing a professional edge or joblessness. Studies reveal however that factual association to poverty or ignorance less likely to take place in reality. Family ties prove an essential part to both the male and the female suicide bombers. Their solid decision to commit a crime against humanity is chiefly motivated by the personal concern of avenging the death or brutal murder of a relative or close friend. Under similar findings, there are as many unmarried male suicide bombers as the female ones...
2 Pages(500 words)Essay

Cultural studies

...Cultural studies When people think about Marlboro, normally they think about American cow boys and horses. All advertisements of Marlboro cigarettes depict American masculinity. It is really interesting to analyze the myth behind these advertisements. This advertisement of Marlboro cigarette focuses more on virility. They also symbolize the friendship between men and the brevity of conquering horses. The advertisement stresses the lightness of the sunlight which is golden in color.   The common gender that is used in this advertisement is the male gender. This is to resemble the taste of the cigarettes. Representation of males in the advertisements is also related to American symbols. The taste of...
5 Pages(1250 words)Essay

Cultural Studies

.... Stuart Hall was the first theorist to hint at the correlation between etymological significance of discourse and culture. His steadfast denial of a pervasive ‘cultural superstructure’ (During 97) brought about a revolutionary change in the social science of language and its meaning. Hall terms language as ‘the medium for the production of meaning’ (Hall 30), which underscores the linguistic concept of the paradigmatic shift from the signifier to the signified. In other words, we need to keep aside the superficial meaning of language to gain a profound understanding of what lies within. As regards perceiving a particular culture in its entirety, it is not as...
2 Pages(500 words)Essay


...Introduction The world’s largest beverage company, Coca Cola has earned a huge reputation in providing non-alcoholic beverage concentrates and syrups in the world. Being one of the largest corporations of the United States, Coca Cola has been paying great attention towards different cultures and people about what they want to drink. To fulfil the local demands of people from various cultures, Coca Cola has been partnering with local communities. Through adapting suitable strategies, today, Coca Cola is selling more than 1.4 billion beverages daily. Moreover, the company is selling more than 3000 of its beverages in about 200 countries of the world (Coca Cola Website, 2009). Although company has maintained...
8 Pages(2000 words)Essay

Cultural concepts

.... This creating an excellent corporate environment for them to work in. Day 3 - Today I spent the afternoon with some classmates. We headed to the mall to catch the latest flicks. But we argued about what movie to see. This was an example of the diverse interests of a group of friends. Eventually we settled on Mr. Peabody and Sherman but then debated about what food to have after the movie. Pizza and soda won. Eventually, I realized that the most interesting part of pop culture that also made it diverse was the way we used language to express our differences. Part 2: To violate this social norm, I decided I would sit in library and choose a person whom I would stare at for half an hour. After picking my target to stare...
1 Pages(250 words)Essay

Cultural Studies

...Cultural Studies Cultural Studies Theatre has always been a way for the playwrights to discussabout the aspects that have been affecting society in one way or the other. There have been different forms of the theatre that have been witnessed where the space have been used in order to highlight the unofficial culture. The paper aims to understand the examples of direct theatres i.e. the form theatre and image theatre. One of the biggest examples in this regard is the forum theatre where the audience and performers are not divided from each other through the context of stage and space. It is that form of the theatre where the audience can perform on the...
1 Pages(250 words)Essay

The detailed information listed below

... Corporate Restructuring in India Embracing globalization was an important step for Indian firms to consider the restructuring of their corporate functions. The suitable global competitive strategy was the cost reduction measures that enabled an increase in earnings. This is because organizations normally strive to decrease their costs in order to maximize earnings. The cost reduction measures comprised of increasing productivity to meet the rising global demand. It is apparent that the Indian firms were venturing into new markets and this increased the demand for their goods (Halder and Rakshit 12). It was also essential to minimize family control along the value chain by hiring competent managers who understood the dynamics... by...
1 Pages(250 words)Essay

The detailed information listed below

...Executive Summary General Motors is one of the largest manufacturers and distributors of cars and trucks in the global market. The company deals with both automotive and non-automotive related brands. Despite its widespread operations in almost all industrial sectors in the 1900s, the company encountered a number of pure risks that led to negative impact in its financial portfolio in the past five years. This led to a drop in its gross and net income due to increasing depreciation and rise in operating costs. The major area of the study is on the different pure risks that the company has encountered within the past few years, the major one being product liability that occurred in their faulty ignition switch. The...
1 Pages(250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Discuss the importance and relevance of two of the concepts listed below to the academic field of Cultural Studies: a) Ideol for FREE!

Contact Us