Nobody downloaded yet

The impact of american TV series 'Gossip Girl' on young adult females (consumerism, product placement, luxury lifestyle) - Essay Example

Comments (0) Cite this document
The Television sector is not far behind in this race and they also strive to increase their viewership. Even though most buyers are aware of the fact that advertisements only show what brands want viewers to buy…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.9% of users find it useful
The impact of american TV series Gossip Girl on young adult females (consumerism, product placement, luxury lifestyle)
Read TextPreview

Extract of sample "The impact of american TV series 'Gossip Girl' on young adult females (consumerism, product placement, luxury lifestyle)"

Download file to see previous pages The effort to induce positive perception in the consumers is so overwhelming that it has a tendency of affecting decisions of even the most knowledgeable buyers (Romeo, 2009, pp. 18-25). Television is a powerful medium that reaches billions of viewers on a daily basis (Turow, 2005, pp. 105-113). Trends introduced through this medium affect millions of young viewers on daily basis (Spalding, 2010). The same ambition is apparent inour targeted TV series Gossip Girl. The TV series is based on a best-selling series of novels written by Cecily von Ziegesar about rich families living on Upper Eastside in New York City. Although researches of Turow (2005, pp. 105-113) and Saplding (2010) illustrate how TV, especially sitcoms, affect behavior and preferences of consumers; Keum et al. (2004, pp. 372-391) present a different opinion by saying that media creates social consciousness and status consciousness which leads to spurring an awareness of the social responsibilities associated with consuming and a pursuit of status-oriented lifestyles. This approach asserts that Gossip Girl also helped young women in becoming aware of latest fashion trends and also making informed decisions because of knowledge regarding substitutes of different products (Keum et al., 2004, pp. 372-391).
Gossip Girl demonstrates lives of girls having strong liking for high-street brands which does not provide a reflection of a regular young girl. This research is intended to examine how young female adults are affected by TV shows like Gossip Girls and how the spending patterns and overall lifestyle of youth is affected by it globally (McRobbie, 2008, pp. 536-542). Similar TV series have been madewith the aim to inspire women and help them empower themselves howeverthese series have ultimately became tools of prestigious fashion brands for the purpose of targeting rather mature segment of women. Sex and the City is one of such series that transformed the fashion sense in women worldwide.Unlike regular TV series and sitcoms like Big Bang Theory having a waitress as a lead character and Two Broke Girls showing waitresses trying hard to make their ends meet, Gossip Girl has shown a diversion from regular girls’ persona to affluent and powerful outlook (Toffoletti, 2008, pp. 72-5). Amongst young demographics, the most lucrative market segment is young, ready-to-spend, attention seeking teenage and adolescent girls (McRobbie, 2008, pp.534-37). With steady changes in consumer’s preferences, young females are always looking for the next big thing (McRobbie, 2008, pp. 534-536). It is observed that the pace of fashion brands launching new collections is much faster than it was some ten years ago. Although there can be various reasons for thatsuch as market competitionor increased consumer awareness, however, intention to capture major market share acts as a motivation for manufacturers to introduce new brands rather quickly (Hines, 20070.Surprisingly long females queue in lines to get their hands on the latest products which encourage companies to speed up their manufacturing and excessively use highly influential marketing campaigns such as ATL (above the line) and BTL (below the line) marketing techniques (Sands and Sands, 2012).In case of TV series, ATL activities are more effective as it involves use of search engines, social media and other media like TV, cinema, radio, newspaper etc. On the other hand, BTL activities include sales promotion strategies such as kiosk, email marketing etc. These techniques influence the buyer significantly and owning a product becomes a source of pride (Sands and Sands, ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“The impact of american TV series 'Gossip Girl' on young adult females Essay”, n.d.)
Retrieved from
(The Impact of American TV Series 'Gossip Girl' On Young Adult Females Essay)
“The Impact of American TV Series 'Gossip Girl' On Young Adult Females Essay”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF The impact of american TV series 'Gossip Girl' on young adult females (consumerism, product placement, luxury lifestyle)

Lifestyle TV and Its Impacts

...? Lifestyle TV and Its Impacts Task Introduction The entertainment industry has been incorporated in an individual’s mode of life in the recent time. It does not only depict the life as individuals live, but acts to predict what is expected from the society. Normally people would live according to their capability with less strain on how the society would look at their lifestyle or their behavioural adaptation towards the economy. The greatest pinch has been felt among the economically unstable families, and the middle-income earners who place effort in completing the desire found in luxury fulfilment. The lifestyle and identity of the...
8 Pages(2000 words)Essay

How american TV series Gossip Girl shape/influence young woman's ideals/opinions/life

...? [Topic Introduction This literature review will cover the problem components related to the compelling issue under consideration, that is, the negative influence of Gossip Girl on the lifestyles of young women in America. American TV Series and sitcoms play a crucial role in the development and shaping up of the opinions, choices, and ideals of teenage girls. Gossip Girl is an American teenage drama TV series based on the popular young adult book series titled the same,...
12 Pages(3000 words)Dissertation

TV Series: Greys Anatomy

...and may include minors. The program runs a parental guidance warning an indication of the producer’s attempt to safeguard the interests of the society by letting only the adult access the contents of the products. However, the warning alone is ever effective in keeping minors from accessing the content; the producer therefore has an additional responsibility of ensuring that relevant content is relayed to relevant consumers. This he does by regulating his content. The themes of the drama are familiar themes and the characters dress modestly and use modest language. This way, the producer rests assured that his content does not have any adverse effect on the viewer. The public sphere model and the market...
4 Pages(1000 words)Essay

American consumerism

...a particular product? An intricate look into this will reveal that most research in this area deals with goods of ostentation otherwise termed as luxurious goods. Such goods are perceived to be a status symbol. For instance, consumers tend to buy designer labels smply because of the message such clothing conveys. As earlier stated, the concept of new consumerism relies heavily on its marketing and targeting a particular group of consumers. The Politics of New Consumerism Part of the Americsn culture has been the need to "keep up". Juliet Schor coined the term "competitive consumption" to refer to the idea that spending is mostly driven by a certain need to compare or be...
4 Pages(1000 words)Essay

The impact of american TV series 'Gossip Girl' on young adult females (consumerism, product placement, luxury lifestyle) - Ideol

...?Introduction In an attempt to understand the impact media for example, television has on influencing behaviour of people different researchers approached the subject from a variety of angles. This research is no different; however, emphasis is placed on television shows’ impact on young adult females behaviour. Analyzed in the essay includes consumerism, pursuit of a luxurious lifestyle, and, product placement in relation to television shows such as Gossip Girl’s influence on young adult female behaviour. A review of the literature indicates that consumerism has affected western parts of the world greatly (Paek and Pan 2009, pp.494-501). With more access to social media and exposure to advertisements, today’s youth are receiving... the...
8 Pages(2000 words)Essay

International Television - Product Placement

..., attitudinal-formation, and involvement perspectives, etc.” (Moorman,, 2005) Content that has the potential to reach a large audience (for example movies) is an attractive medium for brand promotion. The product-placement industry’s success is attributable to this “integrated marketing communication” approach. In the words of an industry analyst, “the impact of product placements and other integrated marketing strategies can be conceptualized as a ‘consumption constellation’ whereby ‘symbolic interdependencies’ of products, brands, or activities come to signify or perform social roles for audience members who use or avoid these...
10 Pages(2500 words)Essay

Tv series Angels in America

... An Examination of Tony Kushner’s Angels in America Kushner’s epic drama addresses a variety of themes that are viewed fromthe various perspectives of its characters. Storylines overlap as they work to flesh out characters struggling to find their own way, set against a backdrop of greed, politics and AIDS. This paper will describe how the main characters move toward self-discovery, wrestle with the stigma of homosexuality and struggle with national and historical themes that closely affect their lives. The six main characters are in many ways forced to begin their own voyage of self-discovery, as painful experiences push them into examining their choices and life-changing events. Prior Walker, a gay man who discovers he has... An...
2 Pages(500 words)Essay

House (Tv Series)

...Full The Appeal of House The TV series en d “House” portrays the lives of doctors working at Princeton-Plainsboro Teaching Hospital. The main character is Dr. Gregory House from whom the title is derived from. He is an extremely brilliant doctor who is able to solve difficult cases that are life-threatening and which may be considered hopeless. However, before his intelligence and fame is an attitude that makes other characters afraid of or hate him. Dr. Lisa Cuddy, the hospital administrator and dean of medicine, admires the intelligence and skills of Dr. House that she considers him as an asset of the hospital despite Dr. House’s ridiculous attitudes. For this reason, she always fights for the doctor, trying to protect him... from the...
3 Pages(750 words)Essay

American Consumerism

...Consumerism as described in the work of Dratch and Schor. A lot of Americans generally feel dissatisfied in terms of material possession. This is in relation with the interview of Schor (1). However, this does not mean that they overspend in purchasing goods to fulfill their needs but they purchase these goods because they want these goods to live comfortably. This explains why a lot of Americans work for longer hours as opposed to citizens in other countries. The need to satisfy this wish list, as well as work more to fulfill is one that leads to their being the best savers. A good example is how Americans purchase goods that relate to their own...
3 Pages(750 words)Essay

TV Series

...for and they are actually viewing. Some programs that should have been axed years ago. For instance, NBCs Hannibal ratings were very low; however NBC acknowledges the importance of the show. Hannibal is considered one of the most thrilling drama series with an extremely jaw dropping final second season. As most of the actors on the show die. NBC is renewing it for its third season putting quality first over ratings. Some surprising TV show cancellations were the 2010 Ghost Whisperer staring Jennifer Love Hewitt despite garnering 10 million audiences with 4 seasons. CBS cited production costs. The show was rated the second most miss cancelled after a survey showed about ten percent...
7 Pages(1750 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic The impact of american TV series 'Gossip Girl' on young adult females (consumerism, product placement, luxury lifestyle) for FREE!

Contact Us