StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Public relations in media and cultural contexts (2/2) - Essay Example

Cite this document
Summary
Public Relations in Media and Cultural Context The situational conditions of mass production, (sometimes referred to as economic production) which have lead towards political interventions in an economy, are the major counterpart of contemporary age (Bourdieu, 1984)…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER96.2% of users find it useful
Public relations in media and cultural contexts (2/2)
Read Text Preview

Extract of sample "Public relations in media and cultural contexts (2/2)"

Download file to see previous pages

The theme of circuit of culture revolves around the functions of representation, identity, production, consumption and regulation. All of these functions are interpolated among each other in a concrete way. All it would be needed to sort out the consumption and consumer functions out of these five. The customer feedback and design of product are correlated to each other because the company has to present what is desired by the customer in a real sense (Du Gay et al, 1997). In a similar way, if I review my journal which I held updated for the prescribed time period, I can judge a number of consumed and bought products.

However some of these were less important while the rest were a little bit more crucial. To diversify my findings and results over a broader boundary, I have decided to analyze two ends of spectrum by choosing different category, design and family of the products which I bought. If I recall the journal which I maintained throughout the time frame, I can specify the most major as well as least important product (with respect to the time taken in purchase decision making). I had bought a cellular phone in the month of January while at the end of the same month; I decided to change my shampoo, so I bought it.

Here I have chosen both of the newly chosen products such that I can explore my experiences as well. A statement in the circuit of culture theme reveals that the designers play the role of mediator between persuading a customer to use it and the efforts which are put to making it sure (feasible) to launch in customer clusters. Thereby we are more concerned towards advertisement design of some specific product. The target audience is thought to be accessible if it is a crucial phenomenon in the case of niche marketing.

The economic production and consumption has a spatial effect over the consumers (sometimes customer: what if you go to buy a gift for your valentine). While I was analyzing my cell phone purchase decision, I suddenly came to know that I was looking for innovation. I was searching for a mobile phone which could cater all the technological needs. However most of the features, for what I desired, were irrelevant to my direct needs. But still I wanted to experience those as a techno lover consumer.

Same is the case with organizations’ culture and the outcome of production. If the organization culture and ethnographic practices are decentralized and innovative then the products will also be innovative and updated. For example, at last I went for Apple iPhone 5 (however it cost me a little more than my projections for this expense) as a tycoon of innovation and classiness. Now I am going to fit my other choice in the box of circuit of culture ethnography. I went for a designers’ shampoo.

It was specifically produced to the people who have combination skin. I am one of those however in my native region; this sort of skin is not found commonly. It hence is a niche product (Goggin, 2006). In the beginning briefing of circuit of culture, it was found that the designers are cultural mediators. They symbolize the cultural settings in to the product. If a product is associated to a cultural context, then it would be quite feasible for the targeted audience (Gee, 2005). Same in the case, I was attracted towards the shampoo for which I felt was best designed to cater my requirements.

Bringing the other theme up, we have to discuss in detail about multiplicity of the public sphere. According to various schools of thoughts, this

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Public relations in media and cultural contexts (2/2) Essay”, n.d.)
Public relations in media and cultural contexts (2/2) Essay. Retrieved from https://studentshare.org/journalism-communication/1467254-public-relations-in-media-and-cultural-contexts
(Public Relations in Media and Cultural Contexts (2/2) Essay)
Public Relations in Media and Cultural Contexts (2/2) Essay. https://studentshare.org/journalism-communication/1467254-public-relations-in-media-and-cultural-contexts.
“Public Relations in Media and Cultural Contexts (2/2) Essay”, n.d. https://studentshare.org/journalism-communication/1467254-public-relations-in-media-and-cultural-contexts.
  • Cited: 0 times

CHECK THESE SAMPLES OF Public relations in media and cultural contexts (2/2)

The Importance of Intercultural Public Relations

Genre approach to intercultural public relations in this case helps public relation researcher or theorist to understand the various cultural backgrounds and communication styles and not merely trying to feed information that an organisation wants the public to know3.... hellip; Globalisation has made organisations and firms have people who participate in business activities with them from different racial, religious, gender, ethical and cultural backgrounds....
8 Pages (2000 words) Essay

Public Relations in Global Cultural Contexts

This paper "public relations in Global Cultural Contexts" focuses on the fact that people have been travelling from one place to another in search of better opportunities to satisfy their wants or needs.... They also appraised her for any good work that she had done for people irrespective of cultural differences.... nbsp; One should be completely aware of his/her culture in order to explore and understand diverse cultural aspects.... Moreover, individuals should be aware of different cultures so that they are able to accept cultural diversity in relation to their values as well as attitudes....
6 Pages (1500 words) Essay

Strategic Media Planning: Public Relations

the researcher will shed light on four aspects of the public relation model of Grunig and Hunt, and the model will also be adjusted in the context of traditional media, social media and stakeholder engagement.... In the paper “Strategic Media Planning: public relations” the author states that the element of conversion was completely missing in case of the press gentry model.... hellip; The paper will also shed light on ethical elements in public relations practice in order to address the research questions in a comprehensive manner....
6 Pages (1500 words) Research Proposal

States Promotion and National Interests

In this respect cultural versatility implements a factual designation of a country in the world arena.... Thus, a… In this vein, the paper is more related to the diplomatic relationships and which makes no conundrum in playing major role while promoting a definite In this case each country is seeking to prove its cultural heritage as a really valuable for the world's success or even progress.... x) admit, this kind of “primacy-of-culture perspective dominates much of our thinking about public diplomacy and calls for a more balanced perspective that takes into account cultural difference but also recognizes and utilizes influence universals....
9 Pages (2250 words) Essay

Public Diplomacy and Media

However, other countries have risen and developed strong means of persuasion capable of influencing the public discourse beyond their State boundaries through international broadcasting and cultural diplomacy other than the traditional government related policies.... Second, in such time when public relations has risen and embraced by many institutions, journalism seems to be shrinking; most journalists would seek out certain information from organizations' publicity agents while internet technology gives an opportunity for PR to now bypass the press and get to directly communicate to the public....
8 Pages (2000 words) Research Paper

Media and public relation

public relations (PR) refers to the management of spread of information thereby building a mutually beneficial relationship between an individual or organization and its publics.... This implies that public relations bridges the gap between an entity and its publics hence its… In this particular context the term ‘publics' refers to the group on the receiving end of the PR practice.... Some of the factors considered to affect PR development range from cultural to political and the general development of the country among others....
15 Pages (3750 words) Essay

The statement of research interests

The paper called “media and Fashion Culture: Louis Vuittons Handbag” from the phenomenon that every stratum of the society can afford to consume a handbag of the luxury fashion brand Louis Vuitton, the penetration and impact of media on the society in various facets is analyzed.... he objective is to discuss the relationship between this minority language media and the public sphere.... Literature is not merely creations by authors, but also is a product in connection with target audiences/readers, literary institutions, publishing houses, socioeconomic structures and ideological contexts....
3 Pages (750 words) Essay

Public Relations Campaign Proposal

  The PR strategy will involve adverts and product promotion on social media and traditional media as well as celebrity endorsements.... This research proposal "public relations Campaign Proposal" discusses Oppo, a Chinese firm will try to develop a PR campaign targeting potential Australian consumers with the objectives of changing their negative attitude towards Chinese technology.... International public relations as a discipline is hardy in such a situation since it gives organizations the opportunity to develop positive reputations, goodwill, and mutual understanding between an organization and its publics (Heath, 2003)....
9 Pages (2250 words) Research Proposal
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us