Effective professional communication particularly through social media platforms such as Facebook allows both non profit organizations to build communities to share their ideas, outsource best practices and look for causes to support…
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Using Facebook for professional communication not only improves the efficiency of communications in the organizations but it also encourages it to maximize the impact of its presence within a particular community. According to Waters (2009), non profit organizations can significantly use Facebook and other similar social networking sites to advance their programs and missions. Although possessing a Facebook profile does not necessarily result in an influx of participation, it significantly increases the awareness and improves the relationship between the organization and its stakeholders. This presentation focuses on the various ways through which non profit organizations can effectively use Facebook for their professional communications....
Another important Facebook application that is significantly useful for professional communication for organizations is known as Group or Community pages. By creating Group/Community pages on their Facebook profiles, non profit agencies can enhance the popularity of their services and promote their programs. Christ (2005) argues that organizations can also open up discussion forums using their group pages to obtain suggestions regarded the changes they should make in the provision of their services and products. One of the ways through which our non profit organization can effectively use Facebook as a tool for professional communication is to increase transparency and openness in both our management functions and programs. The recent cases of corruption in various non profit sectors call for these organizations to use social networking sites such as Facebook in their official and professional communications. Consequently this will ensure increased transparency through the provision of a detailed description of the programs and activities of the organization as well as its history on its Facebook official web page. Creating a Facebook webpage can also help our organization to establish a closer relationship with its various stakeholders such as donors, target communities and government agencies (Hill and White, 2000). This is because an official web page at the social network site will improve our message dissemination through the use of the many Facebook applications such as posting of links to important new events in the organization, giving more information on the future causes of the organization as well as posting videos, photographs
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