Challenges Faced By Media in Africa - Assignment Example

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Challenges Faced By Media in Africa Introduction Information is a very important thing in life today. Staying up to date with what is going on in the society require us to be able to have a means of getting this information. There are so many means of getting information; these include media, newspapers, radio, books, articles and television (Jamieson, 2012)…
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Download file to see previous pages All these are responsible for collecting and relaying it to the people. According to (Louw, 2009) advancement in technology has led to development of new forms of mass media. The internet is an example of the advancement in technology. For a mass media to optimally perform its duties there should be managers who check that there is a smooth running of activities on a daily basis. In the media industry there exists different sectors that’s make up the media industry as a whole. These include the print, television, social, radio media and many others. Managers have a big role to play in all the sectors. Taking the case of the print media, (Hadland, 2007) states that managers are responsible with ensuring that there is at least information that is relayed to the magazine readers in a daily basis. Streamlining of activities is performed by the managers and the management at large. The managers are responsible for ensuring that he information that the readers get is authentic and that it also does not infringe on the right of any person in any way. They also have to ensure that the participating people in the sector do perform their duties as delegated to them, without the managers the running of these sectors would have been very difficult. With the changing technological inventions managers have to ensure that their sector get to move with the present forms of technology that affects their sectors. Managers should have strong creativity and thinking to ensure that their strategies and objectives are attained. They should also be able to troubleshoot problems and offer solutions to them in a timely manner. Furthermore, they should be able to ensure that their sectors do run in their expenditure limits, to optimize outcome. Managers in a media industry are usually problem solvers (Begoyan, 2012). This is because for any publication to get through in the printing media, approvals are mainly made by the managers. They help solve the problems that could arise from their work. They have to first analyze the contents of their work and ensure that it does not break any laws stipulated. Managers are also responsible for assigning work to employees in the media sector, with any conflict in work arising they are the ones to check and ensure that normality is brought back. Also when a problem arises because of any publication managers are the ones to air out the issues concerning the problems and not the other employees. Similarities and differences do exist between the problems that exist between the media industries in Africa and other parts of the world such as the U.S. Taking an example of In Africa and other parts of the world; the print media face a lot of challenges on their day to day activities. Problems that mainly exist in Africa are mainly communication, economical, political and social. These are discussed hereunder: Communication According to (Watkins, 2005) Communication Media mainly used by the print media sector are roads. They use this to deliver their work to the readers in the different parts of the countries. Poor delivery of magazines books and news papers are categorized by poor roads. Some countries in Africa especially the sub-Saharan regions, have very poor terrain, this renders the places impassable and therefore delivering some of the print media materials like newspapers become a very hard task to accomplish because of poor infrastructure in many parts of Africa. ...Download file to see next pagesRead More
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