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Methods of Research in Media and Communications Name of Student Student Number Institution Date Table of Contents Table of Contents 1 Background Information 2 Research question 4 Rationale for the method used 4 Sampling, Selection of informants and Question of Access 7 Designing interview Schedule and the Contents of an Archive Outline 8 The Coding Frame 8 Ethics and Consent 9 Analysis and findings 9 Conclusion 12 Reference List 12 Appendices 15 Appendix I…
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Download file to see previous pages This paper aims at evaluating the perception that the Greek had during the economic crisis, which threatened to paralyse their economy due to its incapacity to pay its debts. The study utilises an interview form of research to get the views from various individuals with respect to the information they got from the media during the crisis. The information obtained from the interview was then analysed, and findings used to ascertain the perception of the people. Background Information People all over the world have different reactions in relation to the news and reports relayed unto them (Corner et al., 1997). According to European Journalism Centre (2010), the press is the second-most imperative source of information after the television. The news and reports are relied on heavily by the public for any eventual news either in the country or abroad. Therefore, with respect to the economic crisis, the media channels and information sources did their best to bring out the situation experienced economically both at home and at the international level (Mullen and Klaehn, 2010). The manner in which news and reports are relayed to the public has a considerable impact to individuals and the implications are dependent on the perception taken by the public (Priest, 2010). Undertaking a research study in the field of media, has positive implications in the sense that it will help in ascertaining the constructive measures to be undertaken by the media bodies, in the kind of news or reports they air, and the manner of delivering the same (Fernandez, 2008). The upsurge and demonstrations portrayed by the public during the Greek crisis can be ascribed to the discernment of the debt crisis as prescribed by the media. This is through the public concept of encoding and decoding what they heard or watched as discussed by Stuart Hall. Various mass media concepts and theories are very crucial in understanding the study undertaken. With respect to the propaganda concept, it helps understand and expound on the development, stratification and functioning of communities and how the members interact via communication. The classical Marxist thinking on ideology paved the idea for developing new concepts to understand and explain the role of the media in the contemporary democratic world. According to Herman and Chomsky (2000), the mass media serve as a means for communicating information and symbols to the public. Further, in a world of intense wealth and major conflicts of classes of interest to realise set roles entails the systematic propaganda (Herman and Chomsky, 2002). Political economy entails a fundamental theoretical framework employed in the media studies research. This entails the attempts to understand the power relations that determine distribution, consumption, and production of communication resources (McQuail, 1994, p. 82). This is very relevant to this study as the Greek crisis was national and constituted the authorities. Media has been transformed by technology to be the most crucial a rapid influence on opinions and indulgent in the current world (Wimmer and Dominic, 2011). Chandler (2000) argues that media possess a powerful tool and capacity to encourage global awareness thus, promoting economic trends, cross-cultural understanding, ...Download file to see next pagesRead More
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