Nobody downloaded yet

Why are social media good for the alcohol industry - Essay Example

Comments (0) Cite this document
Summary
One of the most pressing and interesting aspects of modern culture is the explosion of social media and how this effects people, particularly the youth generation who are the biggest users of social media websites such as Facebook and Twitter (Rideout et al, 2010)…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.3% of users find it useful
Why are social media good for the alcohol industry
Read TextPreview

Extract of sample "Why are social media good for the alcohol industry"

Download file to see previous pages Not only do these media have a huge role in shaping social interactions between young people, they also play an important role in the development of advertising. Advertisers often see Facebook and Twitter as free advertising, because of the relatively low costs of setting up a Facebook 'page' or a Twitter account to spread the word about these products. Social media is also good for discussing new products, especially among youths, who may endorse or denounce these products publicly, having a massive impact on sales. Social media is often also used to discuss television, movies and music (Egan & Moreno, 2011), not only advertising these products but perhaps even endorsing the actions which go on in these media. The purpose of this essay is to discuss how these aspects of social media are good for the alcohol industry and how these things can affect alcohol use and abuse in the younger age groups because of their constant exposure to alcohol via social media sites. One of the most interesting things about social media is its use in discussions, often live, about television programs and other more traditional forms of media. For example, programs such as Gossip Girl or Jersey Shore often have a huge online following on blog sites, Twitter and Facebook, which focus on discussing the show and characters. Shows aimed at a youth market often have a focus on alcohol (Rideout et al, 2010) and the effects this has on the body and social relationships. Gossip Girl, for example, commonly shows underage teenagers being served drinks in exclusive cocktail bars or having outrageous house parties where alcohol is freely available (Reid, 2009). The characters often look like they are having a great deal of fun. This is a great endorsement for the alcohol industry, who are often focused on tapping into the youth market who have often have significant amounts of disposable income (Rideout et al, 2010). Not only do these forms of traditional media encourage drinking, the use of social media to reinforce these ideas can be seriously influential for the alcohol industry. Teenagers who may not have had exposure for alcohol before seeing these shows or hearing a recommendation to watch it from somewhere online may suddenly be more curious about the drug that causes the often imitable characters of these shows to have so much fun. Something else that is interesting about social media and alcohol is that the minimum age for signing up to most social networking sites is 13 (Rideout et al, 2010). This age is too young to drink in every country worldwide, and yet alcohol advertising is still prevalent on most social networking sites (Egan & Moreno, 2011). On something like Twitter, it would be impossible to ban all references or sideline advertising of alcoholic products. It has been recommended that social networking sites do not allow explicit advertising of alcoholic products, something that seems more important when you consider the fact that almost 50% of children in the UK aged 8-17 have a profile on a social networking site (Reid, 2009), a country which has the legal drinking age set at 18. Whilst there are no limitations on this kind of advertising (as there are on advertising cigarettes and alcohol via traditional media [Goodman, 2003]), it seems likely that social media will remain a good advertising source for the alcohol industry. A further interesting point about social media and alcohol consumption is that a reported 27% of 13-15 year olds have seen pictures of friends drunk on a social networking site such as Facebook (Egan & Moreno, 2011). This only goes to further the endorsement that these sites seem to give to alcoholic beverages. If the youth market sees that drinking is something that other young, ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Why are social media good for the alcohol industry Essay”, n.d.)
Why are social media good for the alcohol industry Essay. Retrieved from https://studentshare.org/journalism-communication/1434629-short-essay-on-youth-media-unit-
(Why Are Social Media Good for the Alcohol Industry Essay)
Why Are Social Media Good for the Alcohol Industry Essay. https://studentshare.org/journalism-communication/1434629-short-essay-on-youth-media-unit-.
“Why Are Social Media Good for the Alcohol Industry Essay”, n.d. https://studentshare.org/journalism-communication/1434629-short-essay-on-youth-media-unit-.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Why are social media good for the alcohol industry

Alcohol Problems in Hospitality Industry

.... The restaurants and bars that serve drinks to human are equally involved in disaster and are lawfully in charge for damage. It is complained frequently about the alcohol consumption of employees working in the hospitality industry. This problem has been identified as result of finding out the reasons behind why people hesitate to bring their family to some places. In support to this a study of students is consulted. The following report contains the data from two surveys in two different sectors of service, which we can use for understand the case. In the initial survey from three different colleges 84 students were interviewed employees working in hotel service in concerning their...
15 Pages(3750 words)Research Paper

Social Media

..., there are reasons why some caution should be exercised when approaching social media from a public relations standpoint and different strategies that can be put into play now that interactivity is a part of the game. As early as 1996, studies were coming out that suggested a consistent message was important, but that it shouldn't be exactly the same message sent to every country and region (Sriramesh and Vercic 2003). This theory comes forward as a result of studies that demonstrate certain generic concepts that can be relatively equally applied across all global marketplaces. For example, the idea that men and women react to messages differently has been proven by Carsky and Zuckerman...
10 Pages(2500 words)Essay

Why Alcohol Is Good for You

...: Clinical and Experimental Research” and “Journal of Personality and Social Psychology”. These risks were worth taking due to the reason that the risks made the article an effective one by representing the positive aspects of alcohol consumption. The topic is quite divisive in nature as there are certain audiences which differed on the perception of author relating to the subject. The overall effect of taking the risk is to contribute a new insight on alcoholism by revealing certain infrequent facts (Lehrer, “Why Alcohol Is Good for You”). Conclusion On the basis of the above discussion, it can be stated that taking risks can make an...
4 Pages(1250 words)Essay

Social Media and the Importance of Good Media Relations

...of communication, unprecedented access to information, and greater flexibility in work hours and locations” (Hearing & Ussery, 2012, p. 35). The usage of social modes of communications has become widespread and the maintaining proper media relations are one of the key concerns of the business houses. “In a social media driven world, the fundamentals of good media relations practice – relevance, authority, engagement and relationship – are more important than ever” (Parker, 2012). This paper intends to deal with the issue of social media and the importance of good media...
6 Pages(1500 words)Essay

Social Media

...? Social Media Norman Donald. (2004). Emotional design: why we love (or hate) everyday things. In his book, Norman D. (2004) “Emotional Design”, modern cognitive scientific research findings have demonstrated that good design principles have both cognition and affective processes worked out together to achieve some priorities. As Norman addresses the impacts and primacy of affective reactions towards emotional designs, some knowledge that all things have cognitive constituents purposefully for assigning meanings and affective modules for value assignments is passed. Fundamental issues that have led to the drift from objective Scientific approach to subjective scientific approach in the design of user design interfaces are the need... , and...
5 Pages(1250 words)Essay

Social Media

...the friendship with other people from different locations. In so doing, people learn from one another, thus embracing cultures from different regions around the world. For example, with social media, an individual from U.S. can easily find a friend from a different geographical area such as Kenya, which is a good thing. This was not easy a few years ago before the emergence of social media. Mathews notes that social media has also helped in bringing the world closer together more than ever before (56). For example, with the social media, it is exceedingly easy today to know what is...
7 Pages(1750 words)Essay

Media industry

...that the number of women journalists varies widely: from 6% in Sri Lanka to around 50% in Finland. But at higher - decision making - levels like editors, department heads and media owners, the numbers are very low and account for barely 6%. The percentage is highest (10-20) in Cyprus, Costa Rica, Mexico and Sweden. (Byerly 2004 109-126) Social Milieu and Women in Media: When we seek to analyze the levels at which women are employed by the media industry, it is important to consider the socio-political milieu in which the industry functions and the power the industry wields. This is because media too is a...
6 Pages(1500 words)Essay

Social Media

...Running Head: Social Media Social Media [Institute’s Social Media Research ment The proposed research will focus on the following purpose statement: “To identify and analyze behavior of adult learners on different platforms of social media, and investigate factors that incline individuals to respond to advertising on such sites.” Research Objectives It is essential for a research to focus on objectives besides the purpose statement, as absence of objectives often results in incompetent results. For the proposed research, it is anticipation that outcomes of this research will enable the researchers to...
1 Pages(250 words)Research Proposal

Why Alcohol Is Good for You

...managed the risk effectively by showing evidences of study published in several journals like “Journal of Alcoholism: Clinical and Experimental Research” and “Journal of Personality and Social Psychology”. These risks were worth taking due to the reason that the risks made the article an effective one by representing the positive aspects of alcohol consumption. The topic is quite divisive in nature as there are certain audiences which differed on the perception of author relating to the subject. The overall effect of taking the risk is to contribute a new insight on alcoholism by revealing certain infrequent facts (Lehrer, “Why Alcohol...
4 Pages(1000 words)Essay

Social Aspects of Alcohol Uses

...Social aspects of Alcohol uses Social aspects of Alcohol uses The social and cultural roles of alcohol in a given society play a large role in influencing the relationships members of that community. The research papers investigate the cultural rationale over what is considered “underage” and “of age” with the alcohol consumption practices. Moving past difficult drinking, prevention of alcohol, and treatment programs, it is imperative to comprehend the normalness of alcohol and how it can control social aspects of a culture. Most of the alcohol...
18 Pages(4500 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Why are social media good for the alcohol industry for FREE!

Contact Us