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Public Relations Situation - Assignment Example

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This paper shows the situation analysis as the first step or part of any successful activity or project for example public relations and the development of a strategic market plan and how awareness of cultural diversity can benefit the practice of public relations.
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Public Relations Situation
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Download file to see previous pages They could also sound offensive depending on choice of words used in relation to the culture of the target audience. It should be noted that cultural diversity encompasses differences in language, religion, beliefs, social aspects, race and ethnicity as noted by Chia and Synnott (2009). Some of these factors are easy to change and some are not. This means that the public relations professionals should be able to adjust to the cultural aspects of the various audiences of an organisation. Grunig and Toth (2006) explain that they should be able to demonstrate an awareness, understanding and sensitivity to their cultures and interactions between the various cultures. It should also be noted that the audience in public relations are more fluid and this requires adequate response to this. This can only be achieved if there is sufficient flexibility among public relations to adapt to a changing world. Effective public relations professionals or departments are those that have recognised and acknowledged the important fact that discrimination is unhealthy for business. They should also have recognised the importance of taking advantage of a multi-cultural communities and how fast this opportunity is growing. Hain (2008) points out that if public relations professionals or departments were to realise this, they would be able to enable their firms or clients to exploit the cultural diversity in their society or target region. As noted in the introduction, situation analysis is where an organisation evaluates the main communication issues it faces. An awareness in cultural diversity increases the competency of public relations practitioners to note these issues and advice organizations on how to respond...
The paper makes a conclusion that each organisation has its own expectations, values and beliefs that shape its public relations. Cultural awareness among public relations practitioners is therefore important in ensuring that the messages they give about the organisation responds to cultural diversity while maintaining consistency with the beliefs, values and expectations of the organisation. For example if organization believes in and values a diverse workforce, then the organisation’s public relations department will have more authority to include practitioners from varied backgrounds and standpoints.
The paper approves that multicultural awareness increases the professional relevance of public relations practitioners. It also markets them due to increasing demand by many companies to appeal to the local and global multicultural communities.
The paper describes the main thing behind variations in culture is differences in perspectives leading to differences in preferences. This makes cultural awareness a critical competency among public relations practitioners and the public relations department personnel. The awareness of cultural diversity increases the professional relevance of public relations practitioners because of the increasing diversity both in the local and international communities. In order to gain a competitive advantage and increase their market shares, public relations firms takes advantage of the growing cultural diversity and targets or hires people of immigrant origin. ...Download file to see next pagesRead More
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