The Transformation Model of Commnication in Cotrast to Transmission Model - Essay Example

THE TRANSFORMATION MODEL OF COMMUNICATION IN CONTRAST TO TRANSMISSION MODEL INTRODUCTION This essay will explore both transmission model and transformative model of communication by first describing the related theoretical frameworks and then outlining the application of transformative process in various situations for achieving maximum benefits. This essay will clearly summarize the relevance of transformative approach and the need for organizations, individuals and governments for achieving specific results. COMMUNICATION Communication is a movement of conveying meaningful information. Communication required a sender, message, recipient and a receiver. Communication takes place when a sender encodes a message and sends it through the communication channel which can be affected by noise or some sort of interferences. When the intended recipient receives and decodes the message then the intended person may or may not provide feedback as a result. The communication process completes once the intended receiver is able to decode or understand the sender’s message (Littlejohn, 2008). TRANSMISSION MODEL OF COMMUNICATION The transmission model of communication is a model which is designed for reducing communication to a process of transmitting information. This approach is also known as informational approach to communication. This model was presented by Shannon and Weaver in 1949 which was discussed in detail by Chandler on one his text (Sudakshina). The transmission model consists of the following five elements: A source of Information which is able to produce a message A transmitting device which has the ability to encode the transferring message into signals and amplifies it for transmission The signal which will flow through the channel A channel on which signals will be adapted for signals transmission A Receiving device with the ability of reconstructing the signals into message A final destination where the message will arrive Any noise which interferes in the travelling message is a dysfunctional element which can either be internal or external. Internal noise arises from the receiver’s knowledge, attitudes and beliefs whereas external noise is which comes from other sources. These internal and external noises can strengthen the intended message or in other words can weaken the intended effect. The alternatives to the transmissive models of communication are transformational or constructive approaches. These perspectives are designed in order to construct a meaningful message by initiators and interpreters rather than just simply transmitting (Werner Joseph Severin, 2001). TRANSFORMATIONAL MODEL OF COMMUNICATION Transformative Communication is an approach which is a creative communication process in which people are challenged, empowered and inspired to change belief systems and behaviors. All these transformation are done for facing challenges, discover prospects and opportunities in a changing environment. Transformative Communication is used to support daily activities, peace, conflict resolution, empowerment, healing and more. (Swartz, 2008) Transformative Communication was developed by Marshall Rosenberg with the sole intention of creating peace trough speech and communication. This model is also known as Non-Violent Communication and is successfully been practiced in 37 countries which is tested in variety of environmental situations such as family, workplace, social service, education, mediation, government, prison etc (Renato Benigno Malay, 2006). The basic idea underlying Transformative Communication is that people or individuals want to establish a connection while communicating. But it is unfortunate that at time when we try to connect with words or behaviors it transforms into a communication collapse. Our language structures are defined by our culture which is responsible for communication success or failure (Swartz, 2008). Marshall Rosenberg in his Transformative Communication has outlined Four D’s which leads to communication failure: 1. Diagnosis which rely on Judgments, Analysis, Criticism & Comparison 2. Denial of assigned responsibilities 3. Demand 4. Deserve Oriented Language Structures APPLYING TRANSFORMATION MODEL TO BUSINESS & ORGANIZATION The transformational communication is the assurance to use communications as a prime aspect for organizing your business strategy. Transformational model incorporates supports and implements a distinct strategy for communication as a part of your business transformation (Littlejohn, 2008). Transformational Communication can effectively be used by businesses whenever there is a: Merger or Acquisition Restructuring Company Level Productivity Six Sigma Implementation Corporate Social Responsibility Environmental Reconciliation Success depends totally upon efficient communication and ineffective communication leads to transformation failure. It must be remembered that communication strategy does not assure success whereas the nonexistence of an effective communication strategy results in unsuccessful projects (Swartz, 2008). Transformative Communication Model can be applied by businesses or organization in: Making Decisions with simplicity, assurance, clarity for producing exceptional results Creating Emotional and Social Intelligence Increase skills for leadership awareness Conflict Resolution Programs Higher management and their training departments have employed this new transformational communication is building practical skills among individuals and groups for enhancing productivity. Some specific examples include: Structuring Emotional flexibility, Transforming Conflict into Collaboration, Combating challenging conversations, increasing mutual decision making and many others. APPLYING TRANSFORMATIONAL MODEL FOR FAMILIES & INDIVIDUALS This communication model can be applied for supporting individuals and families such that: Teaching listening habits in times of challenges and making use of meaningful expressions, Focusing on inner wisdom by aligning logic, intuition and personal experiences, Defining your boundaries and limits for taking fruitful decisions, Delineate goals by exploring your values and life and Methods to have challenging conversations for transforming conflict to connections and understandings. APPLYING TRANSFORMATIONAL COMMUNICATION IN EDUCATION Transformative learning in education helps in defining methods for intercultural communication, moreover it Transformational Model when applied in education stimulates personal change. Intercultural communication for students creates paths for learning subjective and objective methodologies and applying them into meaningful perspectives. Intercultural experiences faced by students enables them utilizing transformational model effectively in thinking out of their comfort zone and expanding their consciousness and abilities for working and living in ways they have never thought of before (Larry A. Samovar, 2008). Transformation communication in education helps in exploring cultures, speaking different languages and studying various ways of living. APPLYING TRANSFORMATIONAL COMMUNICATION TO ARTISTIC WORLD Transformational Communication is also found useful in redirecting channels and in promoting unity through internal communications. This unique communicational approach can be applied towards opponents and devise ideas for talk shows and debates. By using transformational way an atmosphere of healing practice will be developed and it will give rise to constructive debate for dealing with internal conflicts instead of directing critique towards opponents (Larry A. Samovar, 2008). It helps to devise vision and solutions oriented research and communicational roles and practice for expanding ideas and captivating victories towards methodical change. Transformational Communication helps communities to survive and transition from economic crisis to enhanced internal unity and resilience. This communicational approach has the power to change relations, rules and political conditions with the intention of transforming cultural norms. BENEFITS OF TRANSFORMATIONAL MODEL OF COMMUNICATION It provides an iterative and interactive platform for sharing success stories which can result in transformation acceleration. Transformational communication has the ability to create an environment of kindness and friendliness. It allows individuals to focus, talk and share their experiences which will motivate others in implementing new models and change in the world. Transformation model of communication change people values, beliefs and enforce respect amongst them. This new model of communication has an ultimate power of strengthening relationships and enforcing collaborative working environment enabling open channels of communication. If all these communication methodologies are applied effectively by various governments then it can truly be said that world can be transformed into a better place for living. CONCLUSION Communication is considered as a basis for justice and act as lifeblood for our bodies. Transformational communication involves methods for sharpening creativity and strategic communication campaigns for strengthening our battle against racial and economic justice (Swartz, 2008). Whereas the Transmission Model has never been applied to human communication as its major goal was to determine how an information source can be mathematically described and ensured for proper information encoding. Transmission Model of Communication was never designed to influence or cause someone to take some action, it was only meant for transferring information in the form of signals from one end to the other (Werner Joseph Severin, 2001). Transformation Communication has the power and ability to strengthen leadership and supports combined and mutual development. For achieving peace and stability it is essential to have healing communicators or individuals who are fully trained in somatic and social justice, healing justice and above all strategic communications. These all qualities when combined appropriately will nurture a society, organizational culture, country and ultimately will spread across the world (Sudakshina). Effective communication makes an individual happier which in turn reduce the chances of verbal fights; allow managing anger and expressing feelings and emotions in a better way which will change critical situation into positive feelings. Transformation Communication has the ability to connect with people and allow individuals in building relationships and friendships. REFERENCES Larry A. Samovar, Richard E. Porter, Edwin R. McDaniel. Intercultural Communication:. CengageBrain.com, 2008. Littlejohn, Stephen W. Theories of human communication. CengageBrain.com, 2008. Renato Benigno Malay, Sandra Soraya Alzona. Transformative communication. Megabooks Co, 2006. Sudakshina, Kundu. Analog and Digital Communications. Pearson Education India, n.d. Swartz, Omar. Transformative communication studies. Troubador Publishing Ltd, 2008. Werner Joseph Severin, James W. Tankard. Communication theories. Longman, 2001. Read More