Nobody downloaded yet

Media Campaign - Essay Example

Comments (0) Cite this document
Media Campaign Table of Contents 1 Introduction 3 Thesis Statement 4 Overview of the Media Campaign 4 The Most Pertinent Factors related with the Media Campaign 6 Significance of the Identified Influential Factors 10 Potential Disadvantages of Media Campaigns 12 Moral and Ethical Considerations 13 Conclusion 14 Works Cited 15 Introduction Previously, mass media campaigns were primarily organised by profit oriented companies to communicate with a large customer base and persuade them to consume the offered commodities…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.2% of users find it useful
Media Campaign
Read TextPreview

Extract of sample "Media Campaign"

Download file to see previous pages With the continuous technology advancements and subsequently altering as well as widening reach of mass media campaigns today, non-profit organisations have also taken a footstep ahead to use the communication tool for channelising their messages to the targeted audiences. In many instances, mass media campaigns have proved as beneficial in persuading the audiences to believe the message communicated and thereby alter their behaviours accordingly (Johnston, “Can Mass Media Change Behavior”). Contextually, there are various factors associated with a media campaign designed to promote a public service goal, which tend to impose significant influences in determining the success of the organisation in effectively conveying the intended message. Based on this particular learning, the discussion henceforth will focus on identifying, discussing and evaluating the influencing factors associated with a planned campaign intended towards the attainment of a public service goal of Corporation for Public Broadcasting (CPB) to “promote an educated and informed civil society through high-quality content and services delivered across multiple platforms” (CPB, “CPB's Goals and Objectives”). Thesis Statement The discussion will begin with a brief overview of the planned campaign moving forth towards the identification of the most important elements or factors associated with its overall designing, construction and execution. With this objective, the discussion will address the most pertinent factors associated with the planned campaign with adequate rationalisation on the basis of the role played by mass media. The potential disadvantages of using media campaigns, both from a generalised perspective and specific viewpoint in relation to the planned campaign will also be studied in the essay. Before concluding on the key specifications of the essay, moral and ethical considerations attached to the media campaign will also be elaborated in the discussion. Overview of the Media Campaign CPB is renowned internationally as a non-profit private organisation which was established in the year 1967 by Congress. Since then, it has been serving the worldwide communities with various services, rendering praiseworthy support to mitigate various issues. Stating precisely, the broadcasting organisation intends to ensure high-quality journalism and reporting transparency with the aim to aid contribution from the society in facilitating the overall growth of the economy and prosperity of the mankind. In its course of strategic executions, the organisation has been focusing on various objectives amongst which, one particular public service goal can be considered as quite crucial which focuses on the promotion of an educated, liberalised and adequately informed society based on multiple platforms for the applications of high-quality contents as well as services. The objectives determined by the organisation for the attainment of this particular goal further emphasises on satisfying the public needs for education and information, especially among the diversified cultural groups in particular, which can be attained ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Media Campaign Essay Example | Topics and Well Written Essays - 2500 words”, n.d.)
Media Campaign Essay Example | Topics and Well Written Essays - 2500 words. Retrieved from
(Media Campaign Essay Example | Topics and Well Written Essays - 2500 Words)
Media Campaign Essay Example | Topics and Well Written Essays - 2500 Words.
“Media Campaign Essay Example | Topics and Well Written Essays - 2500 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document


A Discourse Analysis regarding the use of Public Relations in Social Media: A Case Study of Proctor and Gamble and their Kids Thank You Mom Campaign Series

...? A Dis Analysis regarding the use of Public Relations in Social Media: A Case Study of Proctor and Gamble and their “Kids” Thank You Mom Campaign Series By Name Presented to Institution Instructor Course Date Table of Contents Table of Contents 2 Executive Summary 5 1.0 Introduction 6 2.0 Literature Review 12 3.0 Research Methodology 14 4.0 Results 18 5.0 Conclusion 24 Executive Summary The business world has been transformed significantly through advances in human and social communication through the establishment of Information and Communications Technology (ICT). As a result, there have been increasing uses of social media technologies that allow new forms of expressions that...
25 Pages(6250 words)Research Paper

An evaluation of a successful media campaign for a 2009 film

...An evaluation of a successful media campaign for a 2009 film – Transformer 2 Executive Summary Transformers 2 is the sequel to Transformers and therefore has naturally acquired a similar identity and perceptive dimension in the hearts of the audience (Claudia Eller, 2009). The success of the film has basically been determined by the Spielberg’s unimaginable stretch of imagination in conceiving both the energon and characterization of men and machines. There is no gainsaying the fact that Transformers 2 has played on the imagination of the audience by denying them opportunity to fathom out space time dimension. Introduction Transformers 2: Revenge of the fallen is a sequel to the original...
7 Pages(1750 words)Essay

Media Campaign analysis

...and Number of the Teacher’s HEALTH MEDIA CAMPAIGN ANALYSIS Introduction Anti-smoking health campaigns are helping to reduce the prevalence of smoking in the population. Awareness regarding the morbidity and mortality caused by smoking is essential, particularly among the youth who are most at risk of becoming victims of this habit due to peer pressure. Hence, anti-smoking campaigns such as “Think. Don’t Smoke” available on SchoolTube (2009) online, should be accessed by all young people for information on why they should quit smoking. Thesis Statement: The purpose of this paper is to undertake a thoughtful reflection on “Think. Don’t Smoke”, the health...
3 Pages(750 words)Essay

Social Media and Political Campaign

...Task: Social Media The vitality of social media, in the Obama’s campaign, concerns with the fact that it traverses information about the party. In the traditional internet sense, Obama would only strive to form a website in order that he informs about his agenda and campaign strategy. In the Obama’s campaign, the articulation, of social media, will articulate towards low costs and quick responses. The main strategy, of social media campaign, will pertain to the use of mobile phones. This is because people are adopting the tendency of being close to their phones than they are with their personal...
2 Pages(500 words)Essay

Creating a media relations campaign for BBC, UK - Case Study

...A MEDIA RELATIONS CAMPAIGN FOR BBC, UK By al Affiliation Table of Contents Section Page Number Title page ............................................................................................................ 1 1. Introduction .................................................................................................... 3 2. Situational Analysis ....................................................................................... 4 2.1 Major Issues Facing the BBC .................................................................. 4 2.2 SWOT Analysis of the BBC, UK...
26 Pages(6500 words)Essay


...How to build a social media campaign Building social media campaign Introduction Social media mostly involves words, videos and photos that spread in the course of social interaction by using social networks. Facebook, Twitter, LinkedIn and Twitter are but some of the popular web-based media technologies. Unlike traditionally where advertisement spread from one source to many, social media gives one the opportunity or choice to opt out, or in of effective conversations. Information spread through blog posting, photos and video sharing created by many online participants. There are so many ways to build social...
2 Pages(500 words)Essay

Social Media Campaign (350 Points)

...Social Media Campaign Social Media Campaign Starbucks is a Company that sells coffee products directly to s. It was foundedin 1971 and has constantly been providing products such as whole-bean coffee, full-leaf teas, snacks, pastries, cold and hot beverages, and among others. However, the company has adopted tactics for arousing customers’ interest in its products through social networks. It has incorporated advertising website into its marketing strategy such as the one sponsored by the Austin’s advertising department at the University of Texas. The site has an extensive collection of links that are related to any advertising field. The analysis of the Starbucks Company...
8 Pages(2000 words)Essay

Social Media Audit and Campaign Planning -- Fortune International Realty

...with because having no restrictions means that there is a greater chance for the message to be diluted. In this instance, the firm’s audience can be its current customers, prospective customers, company staff, and the entire real estate community and business partners both local and foreign. Strategies The first strategy is to actively build relationships with those stakeholders that have been identified as critical even before the social media campaign is launched. For Fortune Realty this means its customers, partners and staff since they are not only highly visible but are considered as a whole to be key members of the community. They will work to increase the odds to favour the company even though...
7 Pages(1750 words)Essay

A critical analysis of a recent PR, advertising or social media campaign

..., leading Nike with approximately a 0.5 billion-dollar margin in merchandise sales. “Risk Everything campaign” As expected, Wieden + Kennedy came into partnership with Nike to create a sleek advertisement that defined the state of Nike in the soccer market ahead of the global soccer showdown of 2014. This advertisement campaign spanned in various media including radio, print media, out of home promotions and the largest media- the social media. This advert was tailored specifically for the Brazil 2014 FIFA World Cup, and it relied majorly on the major soccer personalities to emphasize the theme of the campaign. The main...
10 Pages(2500 words)Essay

Public Relation & Media Campaign - Final Exam

...Public Relation Media Campaign Public Relation Media Campaign Scenario One: Fireman’s Fund is a best property and fatality insurance company. It offers excellent net worth individual and business insurance supported by industry-leading entitlements and threat management solutions. The Heritage program is a general public based program that provides the required equipment, tools that help in the prevention of fire, and it also gives proper teaching to the firefighters in the local fire sections. Furthermore, the training the Heritage program provides is e extended to the entire community concerning the fire safety. There has been a greater demand of the firefighters in the...
5 Pages(1250 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Media Campaign for FREE!

Contact Us