We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Social Media Networks: Challenges and Opportunities to Shape Public Opinion - Thesis Example

Comments (1) Cite this document
The study seeks an answer to the question: How does social media networking influence peoples’ actions, particularly political activism, and how may the challenges of managing or dealing with the impact of social media network be effectively addressed? …
Download full paper
Social Media Networks: Challenges and Opportunities to Shape Public Opinion
Read TextPreview

Extract of sample
Social Media Networks: Challenges and Opportunities to Shape Public Opinion

Download file to see previous pages... This study examined the role played by social media networking in creating a higher level of political activism sufficient to overhaul the entire social order. It addresses the popular belief that social networking is responsible for the succession of political overthrows and unrest in the Middle East since 2010 to the present. The study concluded that while social networking has played a crucial role in facilitating political activism, it was at best effective as a tool for communication dissemination and for instantaneous coordination among a large group of dispersed individuals. Social networking, however, could not dictate how people thought or what action they decide to take. It does not take away individual discernment or create personal convictions. Without the underlying political instabilities and social disequilibria, social networking performs more the function of opinion and information forum, minimizing misunderstanding and reducing extreme perceptions by facilitating social interaction and consensus building. Technology has always been the determinant of the means by which people communicate with each other. The Internet and the instantaneous electronic communications it facilitates have changed the way in which people view the world in general and each other in particular. While the Internet as a medium is capable of empowering individuals, the development of social media networks accessible through the Internet has developed a particularly strong psychosocial influence on the way people collectively think. ...
ons Management 17 2.5 The Labor Law on Social Media Cases 19 2.6 Social networks as a retail marketing tool 20 2.7 Distinctions in the use of online networks 20 2.8 Online social networks and its transformation of mainstream journalism 21 2.9 Effect of social networking on the conduct of mainstream journalists 25 2.10 The politicization of social networking 28 2.11 Conceptual Framework 32 2.13Chapter summary 37 This chapter explored the existing knowledge on social media, online networking, and the manner individuals interact with each other over the internet. Social media was defined and elaborated, and the different ways social media has been employed in different cultures have been described. 37 Shifting emphasis to institutional applications, social networking was examined in the light of human relations management, labour relations, and its effectiveness as a retail marketing tool. Online social networks have been noted to transform aspects of conventional journalism, and mainstream journalists are compelled to conform to the new developments in an effort to remain relevant. This leads to the politicization of social networking, and the prospects of using social media as the channel for political activism. 37 Finally, the conceptual framework for the study is formed, based on two theories, one exploring the factors that influence people’s interest in electronic word-of-mouth, and the other investigating the demographic and media exposure factors, including social networking, that act as determinants of political activism. The following chapter discusses the methodology by which this conceptual framework shall be actualized. 37 Chapter 3: Methodology 38 3.2 Research philosophy 38 3.3 Research strategy 39 3.4 Description of variables used in the study 40 3.5 ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Social Media Networks: Challenges and Opportunities to Shape Public Thesis”, n.d.)
Retrieved from https://studentshare.org/journalism-communication/1394004-social-media-networks-challenges-and-opportunities
(Social Media Networks: Challenges and Opportunities to Shape Public Thesis)
“Social Media Networks: Challenges and Opportunities to Shape Public Thesis”, n.d. https://studentshare.org/journalism-communication/1394004-social-media-networks-challenges-and-opportunities.
  • Cited: 0 times
Comments (1)
Click to create a comment
kiarra24 added comment 12 days ago
Student rated this paper as
Wonderful work done on the "Social Media Networks: Challenges and Opportunities to Shape Public Opinion". I think it is the best sample I have seen so far.
Latin America: Operational and Leadership Challenges
The researcher states the reason for the success of Twitter, Facebook and Orkut is the development of several factors in the region that are able to provide a conducive and facilitating environment for business and changes in the social and cultural fabric of the region that encourages increasing acceptance of social networking.
11 Pages(2750 words)Thesis
Designing Networks
Conversely, providing the most efficient and growing world of knowledge to the students is the tough task. The computer networks incorporation is the most efficient for both the students and the University management. In addition, the knowledge and awareness gained are helpful at initial stages.
31 Pages(7750 words)Thesis
Luxury cosmetic industry in the Chinese Market: opportunities and challenges
4 Abstract The project begins with an extensive study of the cosmetic market in China. China has been one of largest market of cosmetic products. The desire to look beautiful and attractive was inherent among the Chinese people. However, the market suffered a setback due to the onset of the recession in 2008.
42 Pages(10500 words)Thesis
Media, Public Opinion Campaigns
According to the report media and politics are strongly interrelated. To conduct a broad range analysis of the relationship between media and politics requires in depth survey of representation of politics in media, impact of media on politics, media regulation and the current and future or potential expected place of media in democratic societies. 
8 Pages(2000 words)Essay
ant challenges around this issue as women feel more comfortable in their role and are stepping up to discuss this issue with their upper management and/or human resource departments. Unfortunately for women, despite their personal growth, they continue to lose the battle as most
14 Pages(3500 words)Thesis
Public Law
Public law, as well as private law is some of the most important classifications. The category of public law governs relationships between the state and individuals. In this case, the term “individuals” refers to companies,
4 Pages(1000 words)Thesis
Security in Short Range Wireless Networks
Some of these technologies include WI-FI, Bluetooth, Near Field Communication (NFC), among others. Despite the fact this technologies facilitate sharing of resources and services; they are faced with security challenges. The security challenges faced by these
10 Pages(2500 words)Thesis
Whether we should ban the use of internet and social media in schools
result, the question over the relevance of allowing access to social media at schools has been actively debated about with quite opposite arguments being expressed in this regard. The opinions of both sides seem to be grounded and reasonable and, therefore, should be precisely
4 Pages(1000 words)Thesis
Global transportation issues and challenges
ose threats to such development that require consideration in order to inject efficiency, productivity and profitability in this multi-faceted industry. This study utilizes a mixed methodology of secondary research and primary research to uncover what are the most dominant
48 Pages(12000 words)Thesis
Global transportation issues and challenges
Today, consumers want products that are produced in other countries around the world, such as wine from the nation of South Africa or inexpensive computing systems from Korea (De Nazareth, 2011). This makes establishment of a global
8 Pages(2000 words)Thesis
Let us find you another Thesis on topic Social Media Networks: Challenges and Opportunities to Shape Public Opinion for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us