The Manner in Which Koori Mail Has Been Able to Gauge Efficiency in Designing Their Website - Case Study Example

Website development looks towards accuracy and dissemiting information to the targeted audience by providing the relevant information through the interface. This requires development of the website to be precise and being able to communicate the desired objectives in the most desired manner. The website developed by Koori Mail is an example in that direction. Koori Mail is an indigenous newspaper which looks towards highlighting different issues to their audience by providing the audience with instant news related to breaking news, employment page, subscription page, and advertising rates (Koori Mail, 2012). The website also looks towards providing other relevant information which will help the user to gather different relevant and pertaining information which will help to transform the manner in which different news is imparted among the people. This paper thereby examines the manner in which Koori Mail has been able to gauge efficiency in designing their website by looking into different aspects like communication method, context, design, color, layout, and other relevant information which will help to understand the manner efficiency has been achieved through the development of website. Koori Mail has designed their website in a manner which fetches them maximum efficiency. The homepage has been designed where they display and news which has taken place and keeps on changing based on the manner in which new information is gathered by the correspondents of the company. This has helped that the design provides the user immediate information and has enabled to develop long lasting relation with the customer and has helped to build a brand image of the company. Koori Mail also has provided a space where people can enter into a subscription with the company which ensures the availability of newspaper and magazines at their door step. This has helped to improve the brand image better and has helped to improve the relationship both with the employees and the customers. In addition to it the website also advertises and has clearly identified a different link and section where the users are guided (Cockburn and McKenzie, 2001). This will enable them to gather valuable information about the advertising rates and sizes based on which the user can determine the space and quantity of advertisement that they want to display. The company to ensure maximum efficiency has also ensured that all information or changes that takes place in Australia or elsewhere is displayed so that the user are able to gather the required information and ensure that they are updated with the developments that are taking place. The context used in the website is such that it doesn’t look towards maligning the image or reputation of any one. Since the company looks towards providing instant news special care has been taken in this direction to ensure that correct words are used and doesn’t lead towards complicating the matter. This has resulted in the language to be entirely formal and if words of some people are used then the name is clearly stated and can be verified for authenticity. In addition to it the home page keeps on changing as new information is popped up. The company has still ensured that the user can look at the past information by clicking on the links to the news and gathering all the past information so that better understanding can be developed and the reader is able to understand and interpret the complete message clearly. This has helped Koori Mail to ensure maximum efficiency and has been able to build a long lasting relationship with the users (Holland and Baker, 2001). The development of the website of Koori Mail has been such that they look towards targeting the correct customer base. This has made the website to look towards identifying the targeted audience based on people who look towards reading the news instantly and prefers to know the latest updates and developments which the world is witnessing. The website is thereby aimed more towards people who have a preference towards news. Koori Mail based on it has ensured that they have the required number of correspondents that will enable them to provide the latest coverage and developments taking place. In addition to it Koori Mail also has used technology which has ensured the availability of electronic newspaper which has helped the technology savvy person to be attracted towards it. The overall developments and the manner in which services are being rendered have ensured that Koori Mail is able to develop a customer base and ensure that they are able to target the correct audience (Tseng & Fogg, 2009). The development of the website of Koori Mail helps to achieve its intended purpose which it to provide the user of the website with the latest development that is taking place in Australia and elsewhere. This has been achieved by the website to a large extent as the website looks towards displaying the new development and news by providing the new developments that have taken place. The fact that the website looks to display the new developments as they take place it has helped the website to achieve its purpose. The website has also ensured that the younger generation looks towards keeping themselves updated due to which they have provided electronic newspaper and also provides continuous inputs and developments that takes place. This has helped the website to be effective to a large extent and has been able to provide the users with maximum information and knowledge. The communication method employs by Koori Mail is very effective as they look towards having a mix of both photos and written words. This helps the user to understand the information better and is able to create more value. An example in this direction is that when an accident takes place photos along with the news is provided. In addition to it Koori Mail also looks towards having links through which the entire news and developments which has taken over the past few days can be noticed. This helps the reader to understand the complete message and acts as a useful tool through which better understanding and communication is developed. The design and color has been adjusted based on the news to be communicated and ensures that it is pleasant to the eye. The website also allows the surfing of videos where the user can directly hear the message from different people and can gauge the authenticity and new developments that are taking place. This has helped Koori Mail to be effective in designing their website through which maximum interface is developed between the company and the user (Petty & Cacioppo, 2006). This has helped to a large extent to ensure proper communication through which maximum information is passed on from one area to the other which has grown their market share and has helped to improve interface that exist between the user and the company. Thus, the website of Koori Mail has been developed through which maximum productivity has been developed and has been able to achieve its desired purpose. The design and layout has been such that it has enabled to target all people which has thereby grown their market and has helped the company to be able to provide with instant news to its reader. The overall development has looked towards ensuring that the development in technology matches with the news and information to be passed on and has increased the relevance and value in which the website works. This will further help Koori Mail to improve their services and will be able to ensure better communication with the audience. References Cockburn, A., and McKenzie, B. 2001. What do Web users do? An empirical analysis of Web use. International Journal of Human-Computer Studies, 54(6), 903–922. Holland, J. and Baker, S. 2001. Customer participation in creating site brand loyalty, Journal of Interactive Marketing, 15 (4), 34-35 Koorimail. 2012. Koorimail. Retrieved on December 10, 2012 from http://www.koorimail.com Petty, R.E., & Cacioppo, J.T. 2006. The elaboration likelihood model of persuasion. In L. Berkowitz (Ed.) Advances in Experimental Social Psychology, 19, 123–205. New York: Academic Press Tseng, S., & Fogg, B.J. 2009. Credibility and Computing Technology. Communications of the ACM, 42(5), 39–44 Read More