DynastyMotors Business - Case Study Example

E-business Proposal Affiliation: Unit: Business overview Dynasty motors is a company that sells motor vehicles and motor bicycles all over the Middle East. It is also among the top five motor industries in the Middle East. It mostly deals with the manufacture of motor vehicles and bicycles, motor vehicle assembly and marketing. The brand name of the products that it produces is "Dynasty." One of the main goals of Dynasty motors is to expand its business to other continents and serve the entire world. Further, the company also aims to attain and assure a high customer satisfaction level. However, there is a significant challenge for the company to achieve these objectives. The only solution that will enable dynasty Motors Company to accomplish it dreams is the adoption of e-commerce business. A website named dynastymotors.com needs to be created to launch an e-commerce business. By establishing a website, DynastyMotors.com e-business will create a virtual market situated all over the world and readily available to serve a virtual community made of digital customers. It is through this website that customers can get access to the company’s catalogue. The catalogue will help the customers to information relating to all motor vehicles and bicycles the DynastyMotors.com e-business puts on sale. In addition, the website will facilitate the marketing of the company’s brand of the product to attract more and retain customers. Vision statement DynastyMotors.com e-business should aim at becoming the leading motors production company in the world and benefit the society at large. Mission statement DynastyMotors.com e- business mission is to produce and sell motors over the internet at a moderate price, which is appropriate for people from different walks of life. The company also should plan to gain a competitive advantage by selling high quality products to all its customers with a great level of effectiveness and efficiency (NAPIER, 2006, p. P.74). Business scorecard for the strategic operations Strategic objectives and plan Stakeholder value One of DynastyMotor.com e-business financial perspectives is to increase the market share. It means expanding its markets so that it can reach all the people in the whole continent. The company will be able to draw customers to it by ensuring that its products are easily accessible to all those willing to buy them. However, this is not an easy task. It is because growing to other countries requires much funding and management of the website. The expansion process should be accompanied by a study of the religious, cultural and religious background. With this study, the company will be able to respond to the preferences, tastes and fashion requirements of different people all over the world as far as the motor vehicles and bicycles are concerned. Otherwise, DynastyMotors.com e-business may suffer low profit margins. Before the expansion, it should first ensure that its activities conform to the traditional and religious beliefs of the citizens. Profit value Another business objective of DynastyMotors.com e-business is to increase profitability. It aims at attaining this through creating a good relationship with its e-customers and ensuring quality in all its operations so as to considerably reduce the cost. However, it should not focus entirely on increasing its profit margin and forget to ensure customer satisfaction. The percentage profits incurred annually are used to measure a company’s profitability ratio. It also aims at increasing its revenues while at the same time reducing the costs. All the available resources should be utilized properly for this to be achieved. Customer retention Value Another Value Perspective that can be obtained through e-commerce business is customer retention. DynastyMotors.com e-business will be able to retain its clients by offering them products of high quality products and other maintenance services. These services include providing warrant, free car check-up and car services within the first year after purchasing. It may act as a liability to the company, but all these are in favor of the satisfaction of its customers, which is its key goal. DynastyMotors.com e-business customer turnover ratio is measured by dividing the number of customers, who buy cars from the company for a second time, by the total number of customers. Customer satisfaction value The customer satisfaction tends to be one of the main objectives for any business. One of the e-business targets is to provide quality products. Therefore, DynastyMotors.com e-business should use the just in time (JIT) method of delivery for customer satisfaction after an electronic transaction occurs. Its customer satisfaction ratio can be measured by using questionnaires that customers fill after completion of the transaction. Performance value Internal Operations Perspective can be ensured through measurement of the e-business process performance. Process performance can be measured by how efficient and effective the production and transaction processes take place. It can also be measured through the time wasted in breakages and other external factors which may affect the production and electronic commerce processes. Productivity value Another goal of the Internal Operations Perspective is productivity improvement. DynastyMotors.com e-business should aim at improving both its production and electronic business processes by ensuring that each stage involved uses the least possible amount of time and cost. Operations metrics is the measurement used to establish the operation effectiveness. Operations metrics may include the labor turnover ratio and the number of raw materials used and wasted. Employee development As much as DynastyMotors.com e-business aims at improving profitability and increasing customer satisfaction, it also aims at doing so by updating employees to the ever changing information technology. One of the objectives of Learning and growth is employee satisfaction. DynastyMotors.com e-business improves its employee satisfaction rate by providing its employees with motivational incentives. These incentives include training, trips and team building activities that will help the personnel conform to the changing technology. The employee satisfaction level can be measured through the loyalty of employees to their jobs and also the motivation level. Technology innovation The last purpose of learning and growth is technological innovation. Technological innovation is a measure of technological utilization in an organization. It can be measured by viewing all the physical activities which the use of technology has replaced (SIGNH, 2004, p. P.3). Jointly, the above operations may help DynastyMotors.com e-business to attain its goals. All the four strategic operations listed above will help the company accomplish its vision and missions. Each operation is just as important as the others. Therefore, DynastyMotors.com e-business should ensure that it considers all the four strategic objectives in all its operations (Nen, 2013). Kinds of e-commerce models to use By embracing electronic commerce, DynastyMotoers.com e-business can be able to reach and serve its virtual community in various electronic commerce models. The model to be mostly used is a business to customer model. In this model, the internet transaction is between the e-business and its digital customers from various parts of the world. It is important because it bears the highest percentage of the online business transactions (SUN, 2004, p. P.44). The other electronic commerce model DynastyMotors.com can use to transact its business over the internet is a business to business model. In this model, other companies desiring to purchase the motor vehicles or the motor bicycles made by DynastyMotors.com will execute the transaction with the company over business to business model. Another model that can be used by this e-business company is a business to government model. It takes place when a certain state purchases the vehicles from the business over the internet (Thanasankit, 2002, p. p.163). Online revenue model to use The company may consider various e-business models to transact to its clients and raise revenue. In this regard, such models may be advertising-supported model, free-for-transaction option, advertising-subscription mixed option, selling information and other digital content (BELH, 2009, p. P282). There are a number of online revenue models that DynastyMotors.com can use to generate revenues. One, the company may have a number of motor documents for which the customers will have to pay a subscription fee to access their contents for a set period. Second, revenue can be too raised from pay per view model where the customer pays for a single access to digital data. It can be a fee for downloading a motor video clip. The digital rights management should be used to protect and control the distribution. The company may attract other business to advertise on its website and charge a price for the number of ads shown to visitors of the site. The company may embrace the option of affiliate revenue where it charges a commission for any visitor clicking a product for another firm being advertised on DynastyMotors.com website. It can be a cost per acquisition model or cost per click model options. Also, the company may raise revenue by permitting other companies carrying out research to access its virtual customers on its site (Nelson, 2010, p. p.7). Target market and its location DynastyMotors.com e-business should target the celebrities as well as the young rich people in the world, who have drawn in luxury. To lure the attention of this market, the company should sell luxurious vehicles that conform to the preferences, tastes and fashion of these people. Another market that the company should focus on is the market made of governments. The company should make vehicles that meet the security needs to attract different governments to purchase them. Also, the company ought to make and sell vehicles that will meet various business purposes. In this respect, a market that involves business to business model will be created. By accommodating all these virtual markets situated at different areas of the universe, DynastyMotrs.com will be in a position to serve a virtual world market and accomplish its vision. Automotive e-business industry and competition analysis The growth of e-commerce businesses is facilitating globalization and, as a result, an automotive environmental challenge has emerged. With the rapid growth pace in the automotive industry, the competition has intensified between domestic and international vehicles businesses. To outdo motorized companies such as Ford Motor, Hudson Motor and other vehicle dealers companies in the world is not an easy task. The establishment of an effective automotive e-business can give a competitive advantage to DynastyMotors.com over other companies. The company needs to ensure that it vehicles is somewhat an environment friendly by reducing the amount of air pollution. Also, the engines for these vehicles should be able to have a low fuel consumption rate to save customers from high expenditure on fuel. The vehicle products should be in line with the global changing demand and technology. E-commerce process management The management of workflow is very critical in the e-business environment. Right from the design of the site to final delivery of the motor vehicles and motor bicycles to customers, the e-business process requires an effective and efficient management. To automate workflow, the documents, tasks or information should pass from one participant to another based on the preferable set procedures and rules (Fischer, 2000, p. p.16). For example, handling customers orders and complaints ought to be done in a chronological manner. For Security management, it is paramount for DynastyMotors.com to protect its e-commerce channels. It may do this by providing transaction privacy that will ensure security for customers information. Techniques such as encryption, secure HTP and secure sockets layer protocols should be incorporated. Also, the security measure should take into consideration the transaction integrity especially by guaranteeing transaction delivery. To protect client computers, the company should the initiative of monitoring active content, dealing with the cookies, using antivirus software and calling in experts for computer forensics. In addition, embracing an initiative for managing the entire supply chain can give a competitive advantage to the business. The most important elements to consider is value creation and technology in the supply chain (Walden, 2001, p. P.15). E-commerce maintenance To maintain e-business processes, DynastyMotors.com needs to create an effective web presence that identifies and achieves its set goals and meets the website visitors needs. Also, the firm should employ technology-enabled relationship management, new market approaches for the web and a suitable nature of communication on the web to identify and reach customers (Turban, 2000, p. p.309). Moreover, the company may ensure web presence by creating and maintaining a brand on the web through observing elements of branding such as differentiation, relevance and perceived value. Besides, other strategies for web branding may be incorporated such as rational branding, emotional branding and website naming. Reference List BELH, R., 22009. Information technology for management. New Delhi, India: , Tata McGraw-Hill. Fischer, L., 2000. Workflow handbook 2001: published in association with the Workflow Management Coalition WfMC. Workflow handbook 2001: published in association with the Workflow Management Coalition WfMC.. Lighthouse Point, FLa: , Future Strategies Inc. NAPIER, H. A., 2006. Creating a winning E-business.. Boston, Mass: Thomson Course Technology. 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