Business Proposal: The Plan - Essay Example

The vision of ATP is to improve the educational system both in Austin and nationally through cooperation, service excellence and continuously evolving learning best practices. THE BUSINESS MODEL The presence of ATP is multi-faceted in the Austin region. The primary goal of the company, in order to save on operational costs, is to have the on-staff tutors travel to the customers’ personal and academic locations. This will avoid the high costs of maintaining a business-owned facility (thus saving on rents and other associated utilities), thereby creating a mobile teaching business model that can be easier maintained at much lower costs.

Pricing for this venture will vary depending on the scope and requirements of the customer, however the business will be creating a standardized membership fee of $99. This $99 price is highly competitive and will also provide clients with unlimited access to the knowledge resources available at ATP, giving them a sense of personal ownership over their learning needs without absolute reliance on physical tutoring services in all learning scenarios. For ease and convenience, ATP will be developing an interactive website presence in which customers can download research journals, various publications stemming from the academic environment, and also speak to live representatives between 10am and 5pm to enhance customer relationship management in marketing.

Students will also have the opportunity, for a different set of pricing structures, to gain assistance, tutoring and support in preparation for the ACT examination and the SAT. This pricing structure will start at $79 for eight total hours of tutoring assistance and $129 for sixteen hours of the same preparation assistance and support. Using the competence and professionalism of on-staff tutoring experts and educational experts, assistance for the exams will include providing samples of historical ACT and SAT testing instruments, a full range of diverse curriculum tools, and also the social support required to assist in motivation, self-determination and drive, using a variety of trusted psychological and sociological models known to enhance motivation.

Pricing for this aspect of tutoring at Austin Tutoring Professionals will be adjusted according to historical demand levels and the operational overhead costs uncovered through the first year of business operations. What will make ATP so unique among our competitive forces is that the business will be customer-centric and highly focused on helping students to manage their time and study more efficiently. ATP will be developing, through the assistance of web technology specialists, a series of email reminders and mobile device notices to improve customer relationship management.

Such reminders will provide students with important updates and also give them the necessary reminder prompts that certain tests require immediate study focus and preparation. Hence, the business will be serving as an advocate for improving the success ratios of success in achievement toward learning and major test preparation, thereby improving trust in the organization and even word-of-mouth advertising that is so important in the competitive marketing environment. ATP will also provide specialized tutoring services which will involve personal support and educational teachings to assist in preparing for more