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How New Technology Can Build Competitive Position - Case Study Example

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This case study "How New Technology Can Build Competitive Position" discusses Batesville Casket Company that was committed to providing better service to their customers. They introduced improvements in their existing processes by adopting new technology…
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How New Technology Can Build Competitive Position
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Download file to see previous pages They placed the utmost importance on customer satisfaction and consistently introduced an improvement in their processes through technological innovation to provide speedy and better service to their customers.

The revolution in information technology is causing a significant reduction in the cost of getting, processing, and transmitting the information. Information technology involves not just computers but encompasses the entire information that is used and created in a business and the interlinked and convergent technologies that carry out the processing of the information. The company faces a wide array of questions, namely how the technology can help them gain competitive advantage, what strategies can be used to obtain the maximum benefit of the technology, and out of many options investment in which technology would yield the maximum benefit. The revolution in the information system has changed the structure of the industry and impacted competition. It has shown ways for companies to outperform their rivals; it creates the opportunity for businesses to realize the scope of new businesses from their existing ones (Porter & Miller, 1985).

The implementation of new technology helps an organization to achieve a competitive advantage over its competitors. James J. Kuisel, the MIS Director of Batesville Casket Company believed that the implementation of new technology would help them to gain leadership in the market. They were able to achieve remarkable cost reduction through the use of a client/server network at the PC of the customer service center rather than the mainframe computer. The data was transferred from the client-server to the mainframe. They were the pioneers in adopting a new PC development tool known as Knowledge-Man in the 1980s which helped them to reduce the cycle time. It was implemented by them faster than their competitors. The MIS and the logistics department worked in conjunction and were able to reduce paperwork and thus serve customers faster. ...Download file to see next pagesRead More
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