Competitive Advantage in the UK ECompany - Essay Example

With the headquarters in the UK and growing links in various countries, the main aim is to be accessible to as many people as possible around the world. To achieve this, the company has to grow its business and reflect positivity to customers, shareholders, and society through our products.

Being a customer-centered company, the company is determined to build outstanding products as compared to other products already exciting in the market. This will be achieved through research and using new technological equipment. By making sure of synergy among various departments, the company is continuously determined to generate a stupendous portfolio of products for all customers.

The demand for telecommunication services has increased rapidly during the last decade, particularly in the areas of mobile phones; with increased competition in the industry, companies must identify a strategy to ensure survival in the market as well as control of the market share. This global demand is very much triggered by the globalization of business operations across all industries, and the associated with it labor, capital, and resource mobility. At the national level, the increasing demand for information and communication services comes along with changes in the lifestyle and living standards of people.

It aims at exploring the identifiable advantages that are associated with diversifying production. Benefits realized by an organization implementing competitive advantage strategy. This proposal will also seek to analyze the competitive advantage in the UK mobile phone industry. Also, the paper will seek to know how an e-cigarette company can successfully enter into an already saturated market like the example of the UK market which is fully saturated with such business.

The principal obliges for growth and development in the mobile phones and the information technology industry is coupled with the rapidity of new technology execution, which diversifies the market potential by introducing new services and bringing new capabilities to major players, as well as reducing their costs. Further factors affecting the antagonism and growth in the industry are de-regulation and privatization, and government efforts to change the monopoly position of the industry.

To effectively analyze the competitive analysis in the UK mobile industry, we will appreciate the contribution of Michael Porter's theory of competitive advantage. In 1980 Michael Porter came up with a practical model of rivalry, based on economic principles. Porter′s research on industrial groups uncovered five determinants of long-term industry profitability (Porter, 1985).

First is the character of rivalry among competing companies in the industry. This is brought about by companies trying to secure the market share for the largely produced product or service for a small market. OUTSARGE will look forward to establishing means to secure its market share through the provision of high-quality goods.