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Interface Design Factors that Inhibit the Development of Internet Banking - Research Paper Example

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The objective of this research is to conduct a critical review of the literature in the field of design and affordance of Internet banking sites. An analysis is also carried out to understand the issues affecting the customer’s usage of internet-banking, particularly in the UK…
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Interface Design Factors that Inhibit the Development of Internet Banking
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Download file to see previous pages We argue that the concept of affordance (both perceived and real) carries a mandatory component of utility or purposeful action that influences the usability of online banking services, particularly in the UK. Finally, we provide influential guidelines on design and affordance in the growth of online banking services based on how these three kinds of affordances work together naturally in contextualized internet-banking design or evaluation.
Part of this investigation is to evaluate the effects of computer self-efficacy on the user’s acceptance of Internet banking using the TAM (Technology Acceptance Model) as a theoretical framework. The factors that commonly influence customer’s decisions to utilize Internet banking are critically examined. 
The relevant part of what any dictionary says about to afford is that it means to yield, to give, or to furnish. In design, an affordance gives or provides something that helps a user do something. For example, the internet-banking site on the bank’s website affords a fine view of the available facilities and banking options to choose from. The computer screen presents this fine view. Norman’s stages-of-action model (1988) describes the typical course of interaction between a human user and a computer or any kind of machine. During the interaction, a user performs cognitive, physical, and sensory actions and requires affordances to help with each. In the work on the User Action Framework by Andre et al. (2001), Andre et al. (2000) and Hartson et al. (1999), based on Norman’s model, we have also found a need for all four kinds of affordances in the context of interaction design and usability. It is in that context that we can define the definitions of various affordances. A cognitive affordance is a design feature that helps, aids, supports, facilitates, or enables thinking and/or knowing about something.  ...Download file to see next pagesRead More
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