CHECK THESE SAMPLES OF The Main Developments of E-Marketing Based on a Comprehensive Literature Review
Even though, a wide range of researches have been developed focusing on the concept of special events, there is a substantial lacuna witnessed in literatures which can provide with a comprehensive and just definition to the concept (Jago, 1997).... (2006), in the current scenario, events can be classified into various categories on the basis of purpose and also based on its size.... From a similar perspective, this paper will also intend to critical review a few literatures which are focused on the economic impacts observed during event management....
8 Pages
(2000 words)
Literature review
Producing, developing, and handling great brands involve outstanding insights, immense creativeness, comprehensive analysis and finally, an extremely focused communications approach.... The top brands are developed around an exclusive business thought or a persuasive idea.... hellip; A brand is a product, service, or idea that is widely differentiated from other products, services, or ideas so that it can be conveniently communicated and marketed....
15 Pages
(3750 words)
Literature review
literature review, Marketing Name Institution literature review and Marketing Cause Related Marketing Marketing is the process of anticipating, identifying and providing satisfaction to customers.... Marketing entails conducting a research to understand what the customer exactly wants and thereby providing goods and services with respect to the customer needs and demands....
8 Pages
(2000 words)
Literature review
RM will also focus on employee rights based on the legal framework of the jurisdiction on matters pertaining to employees' rights and responsibilities as well as measures concerning strict anti-discrimination and sexual harassment policies.... At the outset it is worth beginning the article critique to begin with a very wise (and humorous) quote from the genius Lewis Carroll in his very famous work "Alice in the Wonderland" to illustrate the difficulty faced by authors of large pieces of work in keeping their work in context and relevant while at the same time being able to estimate their own direction and stance in relation to the research.
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Struggling with the same issues of direction and context this article, "Dynamics of decision power in the localization process: comparative case studies of China-Western IJV's" reviews the International Human Resources Management issues and how they have impacted on the transfer of HRM facilities by Multinational Corporations ....
16 Pages
(4000 words)
Book Report/Review
The purpose of this literature review is to construct a theoretical framework for the understanding the impact of the wave of Ecommerce upon the digitalization of transactions upon export intermediation.... This literature review is aimed at arriving at a conceptual framework to investigate the impact of Internet upon export intermediaries, in terms of activities (traditional and new), matching with what the suppliers' think and then suggest the future of export intermediaries( Houmann 2005) .
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The aim would be to provide a number of relevant insights for export managers seeking to explore the economies of the cyber space for their export marketing activities....
19 Pages
(4750 words)
Book Report/Review
The paper "Customer Perceived Value" highlights that a comprehensive study employing a comprehensive approach that would examine both the benefits and the negatives of such relationships, particularly from the customer's perspective has not yet been undertaken.... Theoretically, based on multi-attribute attitude theory, as explained by David Loudon and Albert Bitta (1993), customers were thought to associate value with the various attributes of a company's product or service offering (p....
8 Pages
(2000 words)
Literature review
hellip; The aim of this research paper is to review the existing literature of management control & performance measurement and identify its significance in the business world.... This study depicts implementation of Balanced Scorecard on both profit and non-profit making organizations which had been shown in relevant literature.... The study found that among the available forms of performance measurement like total quality management (TQM), activity-based costing, benchmarking, balanced scorecard and capital budgeting, the most common one is balanced scorecard....
22 Pages
(5500 words)
Literature review
hellip; According to the paper, the marketing strategy is quite prevalent in company in case of more comprehensive situation.... The paper “The Effects of Strategic Marketing on Business Performance” looks at the effectiveness of the strategic marketing process in Finnish companies....
8 Pages
(2000 words)
Literature review