We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

The Main Developments of E-Marketing Based on a Comprehensive Literature Review - Essay Example

Comments (0) Cite this document
Summary
INTRODUCTION (Mokhtar & Burgess, 2002pp1367) defines internet marketing as “the process of establishing and sustaining customer relations through online activities so as to facilitate the exchange of ideas, services and products that satisfy the needs of both the seller and the buyer.” They argue that with internet marketing, emerging businesses can take advantage of it and spontaneously grow to big industries…
Download full paperFile format: .doc, available for editing
Polish This Essay97.6% of users find it useful
The Main Developments of E-Marketing Based on a Comprehensive Literature Review
Read TextPreview

Extract of sample
"The Main Developments of E-Marketing Based on a Comprehensive Literature Review"

Download file to see previous pages The main interest of a business is to know what their consumers’ need. The advantage of this type of marketing is that it customizes its offers, personifies the sites, and this provides added value. The customer can choose whatever he wants and other varieties that have been offered. This also improves the loyalty of the customer. The traditional type of marketing was only focused with the physical appearance of the product. Using the internet the cost paid by the consumer and the profit expected are both put in check. The customers can purchase whatever they like on the internet wherever they are, and get the item delivered to them instead of them going around physically and wasting time. Internet marketing offers a two way communication. These means that a business could easily fit in a customer’s needs, and provide whatever the market needs. Another advantage of internet marketing is that it reduces the many advertisements done on TV and radio, hence minimizing costs of selling the business. The speed of communication is also favored between the buyer and the seller. Time is saved unlike the way it was done traditionally. During the transportation of the products purchased, there could have been delivery obstacles, leading to insufficiency, but e-marketing has really reduced such inconveniences. It can also be noticed that transportation costs are reduced as the customer will not travel from point to point in search of a product in the market. A customer will also enjoy the reduced transaction costs and will not be suffocated by time and space. Internet marketing has helped the upcoming business in their difficult areas like unskilled labor, reduced business costs and increased productivity, inadequate capital and unavailability of good infrastructure. HOW TO DETERMINE IF E-MARKETING IS WORKING FOR YOU OR NOT When determining this, one should look at the effectiveness of a marketing strategy. It should be cheaper, faster and better than previously. There are some ways in which industries and organizations can measure if E-Marketing is working for them or not. As (Mokhtar & Burgess, 2002pp1368) suggests, “Increased revenue per employee, customer satisfaction, reduced inventory, increased sales per salesperson, an increase in market share and increased profits” are some of the ways in which the success of internet marketing can be determined. LIMITATIONS OF E-MARKETING ESPECIALLY TO SMALL ENTREPRISES Most of these enterprises lack E-infrastructure, they are not aware of what is happening, limited capital, low technology skills, unskilled labor, social and cultural inhibits just to mention but a few. These barriers have always pulled their business backwards. Strict policies in some countries could also affect the good performance of the businesses. Culture can be a barrier when looking at the ICT adoption. ADVANTAGES OF E-MARKETING It is vital to note that the traditional marketing activity occurs in three main channels. Distribution Transaction Communication. These advantages are divided into three main parts. They include Communication channel: information can be easily exchanged from the buyer to the seller. This can improve how the organization interacts with the customer and have a perpetual experience. By communicating directly with the customer, on is able to gather ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“The Main Developments of E-Marketing Based on a Comprehensive Essay”, n.d.)
The Main Developments of E-Marketing Based on a Comprehensive Essay. Retrieved from https://studentshare.org/management/1449263-evaluates-the-main-developments-of-e-marketing-of
(The Main Developments of E-Marketing Based on a Comprehensive Essay)
The Main Developments of E-Marketing Based on a Comprehensive Essay. https://studentshare.org/management/1449263-evaluates-the-main-developments-of-e-marketing-of.
“The Main Developments of E-Marketing Based on a Comprehensive Essay”, n.d. https://studentshare.org/management/1449263-evaluates-the-main-developments-of-e-marketing-of.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Literature review: E-Government Significance
Literature Review: 1. Introduction…………….…………………………………………………… 2 1.1. Meaning and definitions ……………………………………………… 3 2. E-government types ………………………………………………………..
13 Pages(3250 words)Dissertation
E-Learning: Literature Review
...” (Robbins et.al, 2010 p.71) The elements which are stressed in this definition are intensity, direction and persistence. Intensity element is the most important of the three elements and gets the maximum focus as it is concerned about the extent how much an individual tries to achieve something.
4 Pages(1000 words)Literature review
Businesses Marketing
Competitive strategy employed and must be properly designed, particularly to small businesses (worldwide) attempting to capture a wider market. Kotler (2005, p.191) stated out that the central question for marketers is: 'how do consumers respond to various marketing stimuli that the company might use' Kotler (2005 shares similar ideas and states that a consumer's buying behavior is influenced by cultural, social, personal, and psychological factors.
12 Pages(3000 words)Essay
Literature Review of relationship marketing
As the discipline gained momentum, and developed through the first three quarters of the twentieth century, the primary focus was on transactions and exchanges. However, the development of marketing as a field of study and practice is undergoing a re-conceptualization in its orientation from transactions to relationships (Kotler, 1994).
11 Pages(2750 words)Essay
Emarketing
In the process, the involvement of business in e-commerce creates a reduction in the cost of the transaction. What is surprisingly about this relationship its that the burden is not shouldered by one person (or owner of the company), rather it is a business partnership by which this relation with the customers creates a competitive advantage and challenge to one another.
2 Pages(500 words)Essay
E-Marketing Review for Easy Jet
This fuelled customer interest, which in turn stimulated the industry and the airline. Finally in 1978 the US domestic airlines sector was deregulated and Southwest took this opportunity to spread
20 Pages(5000 words)Essay
E-Government Literature Review
In modern days the empires are replaced by states or countries and the rulers are replaced by political parties. Consequently government is supposed to take care of the welfare of the people residing within the regions controlled by the
68 Pages(17000 words)Essay
Marketing Literature review
The literature review will look at the development and use of product placement in the USA, Sweden, and Switzerland. Also, the study analyzes how product placement is utilized in different TV shows and movies in, different countries. Also, the
4 Pages(1000 words)Literature review
Importance of Revenue Management in Hospitality/Tourism Industry

This research will begin with the statement that organizations are constantly dealing with issues concerning the commodities to sell in the market, the target market and the right quantities to sell. The sales team needs to be involved in strategy development, which involves research and data collection to enable the application of data-driven strategy.

11 Pages(2750 words)Essay
Literature review on administrative marketing vs entrepreneurial marketing
organizations with relatively abundant resources, overlooking the resources and skills that more entrepreneurial-oriented firms have to employ in the face of capacity limits, resource constraints, and different business objectives as they seek a competitive advantage through
4 Pages(1000 words)Essay
Let us find you another Essay on topic The Main Developments of E-Marketing Based on a Comprehensive Literature Review for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us