Information Technologies Factors - Essay Example

The first essential factor is the ability of information technologies to change the structure of a particular industry. This factor is vital because the such change in the structure also changes the main principles of competition in this industry. Porter and Millar state “today, information technology must be conceived of broadly to encompass the information that businesses create and use as well as a wide spectrum of increasingly convergent and linked technologies that process the information”. The second vital factor to mention is creating a competitive advantage. Information technologies provide organizations with new ways to do better than their competitors. The third factor is generating a completely new business by altering the organization’s existing activity. According to Porter and Millar, “information technology is changing the way companies operate. It is affecting the entire process by which companies create their products. Furthermore, it is reshaping the product itself: the entire package of physical goods, services, and information companies provide to create value for their buyers” (Porter and Millar). Now companies invest more and more money into the introduction of information technologies to keep a competitive advantage.