Internet use for business -Chapter 6 - Essay Example

Project outline Great number of internet users in the word is business owners have find out the power of connecting to the customers and their colleagues electronically. Internet use by the owner of a business over a period of time can help to move the company to the next level. Internet can be used by businesses to search for competitors. For example, hoovers.com allows searches for comprehensive information on businesses all over the country. Search on an internet on a competing company leads to articles and new stories about the competition and this may make the owner of the business to prepare for the changes in industry.

The basic use of internet for businesses is buying and selling of goods and services by creating E-commerce websites to sell their goods from cell phone contacts to CDs and books. Online eliminates the need of business store and in most case no holding an inventory. A business can also buy some items and services, such as bulk-buying or printed materials online by use of internet. Customers purchasing trends and interests are monitored by business owners on the internet. To find out what people think every day about a particular goods or service, owners of business can visit message boards and online networking sites.

Feedback on this enables the business owners to improve on their products , for example, business owners can find out what car enthusiasts wants by visiting car forums or use internet to connect and communicate with the customers on websites. Businesses also use internet to discover new customers through advertising online. Internet enables the advertisers to reach possible customers quickly and efficiently. Pay-pr click advertisements are circulated on internet search engines and websites, to allow owners of the business to reach the potential customers using search terms allied to their business.

The affordability and reach of internet advertising makes even smallest business owners in a position to compete with big businesses.Internet and IT Governance framework When economic conditions get worse, IT must continue to perform at the same level with little money and fewer resources, all while IT remaining compliant. For the IT managers to get the visibility they need to:Set up priorities accuratelyDeploy IT staff effectivelyReduce the costs significantlyAchieve IT compliance. Internet has enhanced practices like telephone marketing and other support services like fax, direct sells among others.

These are ways which facilitates relations in the industries and allow smooth movement of information among people. For example, lowering of prices to attract more customers can be advantageous for a short period of time before the competitors learn of the strategy been used. Internet comes in as the method which is used to transmit the information. An industry where there is absolute knowledge top all sellers about the methods been used is risky because customers can easily be lured to other competitors.

It seems that it is virtually not possibly for IT to meet all the business demands with the current budget, resources and approaches. But the business keeps on changing and IT needs to counter rapidly and innovate in order to be significant to the organization. IT has become pervasive in today’s dynamic and often turbulent business environments. In the past business executives could ignore, delegate or avoid IT decisions which is now impossible in most sectors and industries. Security and governance should address major components which includes compliance enforcements.

Work CitedShelton, Ted. Business Models for the Social Mobile Cloud: Transform Your Business Using Social Media, Mobile Internet, and Cloud Computing. Hoboken, N.J: John Wiley & Sons, 2013. Brown, Bruce C. How to Use the Internet to Advertise, Promote, and Market Your Business or Website with Little or No Money. Ocala, Fla: Atlantic Pub. Group, 2011. Print.Brown, Bruce C. How to Use the Internet to Advertise, Promote, and Market Your Business or Website with Little or No Money. Ocala, Fla: Atlantic Publ, 2006. Print.