UR UMUC Healthy Fitness Center - Case Study Example

UR UMUC Fitness Health center ought to use online media in making major operations concerning the Fitness Centre. This implies that the center ought to in-cooperate with e-commerce, which allows online registration of potential new clients and booking of products and services by current members of the center (Kaplan & Garicano). Incorporating technological e-commerce advancements into the center will enable it to achieve a 21st-century status, which will eventually aid the center in regaining its initial popularity as well as acquiring a high competitive advantage in the industry over the other firms(Baltzan, 2013). In addition, integrating of technological solutions in the center will aid in attracting many youths who are the center’s targeted group in the market, hence maintaining client loyalty.
The center ought to establish a secure and free WI-FI system on the premises as well as improvise a membership database, which is digital. Therefore, coordination and timesaving in the center would be easier to suit both the clients and the center’s staff. In addition, the usage of smart cards and key chain rings to store vital information will make clients feel comfortable in the center. To attain this, the center ought to embark on intensive advertising of its products and services via the internet besides employing personal trainers, especially for clients with special needs. Read More