E-Marketing - Research Paper Example

Insert Summary of Socio-Cultural Trends and Online Exchange One of the social and cultural trends that have impacted online exchange is the creation or existence of peer groups in social networks. Online social networks such as Facebook, Twitter and MySpace have entrants and users who are clustered together into a peer group. Moderators of these forums only have to read an individual’s profile to link him with other subscribers in the same online social networks. This has greatly impacted online exchange by encouraging market segmentation.

For instance, a marketer will have to package his product to suit the youth, if he notices that the groups he is targeting in Facebook, Twitter or MySpace are college graduates or college students. Another trend that that has positively impacted online exchange is the fashionable rise in popularity of 3-G Internet-enabled phones. These phones enable users to access all online social networks, from any part of the globe, through the Worldwide Web. This development has in turn impacted online exchange positively by giving online exchange a broader, more universal scope.

According to Circle, no longer should the marketer in San Francisco view his market as his immediate surroundings. Instead, these social networks universalize his merchandise and market as peer groups discuss his products (27). Ranking These trends can be ranked as most impacting on several counts. First, the issue of peer groups helping in market segmentation cannot be sidestepped because market segmentation helps identify the needs of the market and sections of the market. Any marketing strategies that do not factor specific needs of the market are set for failure.

Secondly, the universalization of the market through aids such as the Worldwide Web and 3-G Internet-enabled phones will help the marketer advertise his products easily and ultimately increase his market share. Works CitedCircle, Alison. “Marketing Trends to Watch.” Library Journal, 134.16 (2009): 26-29. Print