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E-Marketing: E-payment - Essay Example

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Summary
Electronic payment methods fall into three major categories,which are single customer to vendor payments,recurring customer to vendor payments,and automatic bank to vendor payments. The paper will recommend three online e-payment systems to Book Bunker; debit cards, Pay Pal, and electronic checks…
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E-Marketing: E-payment
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E-Marketing: E-payment

Download file to see previous pages... Electronic payment is any form of payment that does not involve the use of a paper check. In this proposal, debit cards, Paypal, and electronic checks will be recommended. Electronic payment methods fall into three major categories, which are single customer to vendor payments, recurring customer to vendor payments, and automatic bank to vendor payments. Single customers to vendor payments are used for e-commerce sites using the shopping cart and credit card information provision. Recurring customer to vendor payment is used when a client pays their bill via a debit card, which is regularly scheduled from the business’ checking account or automatic credit card charges. Automatic bank to vendor payments requires the use of online bill pay where the client’s bank electronically transfers cash to the vendor’s account. This can be done manually or automated for regular payments. One of the de facto methods of payment for millions of online shoppers around the world is Pay pal, especially because it is accepted by most online retailers. Pay Pal is a convenient method for receiving payments from customers for purchases made online, as well as for the transfer of funds. One advantage of the method is that it is trusted. This is because the payment method is an intermediary with the client’s details, which does not reach the owner of the website. Clients, therefore, can utilize the method without worrying on sharing sensitive information with the seller, which they fear could compromise their accounts. ...Download file to see next pagesRead More
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