E-marketing in Focus - Term Paper Example

E-marketing in Focus (All Business, 2000) defined electronic marketing (EM) as “Marketing of products using electronic tools (technology) to determine the consumer market” (n.p.). With electronic tools, business-minded people can maximize their marketing strategies to get the objectives/goals they set for their business; thus, they sometimes double and triple their incomes. Personal computers and modems among other new technologies are helping to make electronic-based businesses expand. Modem marketing is the use of any of such technologies to create sales that would occur when e-marketing plans befit the outcomes needed. The easiest and most effective way to start electronic marketing is via E-mail. advantages of using e-mail as a form of electronic marketing Email is far inexpensive on a cost-per-customer basis than other electronic marketing forms. Email speed up communication to as little as 48 hours in most cases than as much as 6 to 8 weeks for direct mail. Campaign success can be measured using software intended to document responses or sales that can be attributed to email marketing efforts. Reports can be produced on the quantity of emails read by the recipients and the quantity wherein the embedded links were clicked. By being able to measure the accomplishment of campaigns in progress, marketers can immediately regulate strategies to make response rates stronger. Email is the most extensively used facet of the Internet and is part of many people's daily habit. It is a means of communication with remarkably large addressees that allows recipients to act on messages without delay. Email reinforces product/services awareness and help build strong customer relationships. Frequently sent email messages that have correctly titled subject lines and logos strengthen company and product/service awareness. Email builds an interactive link with clientele and in a long run develops long-lasting, mutual and beneficial relationships. Mini E-marketing plan for Marketing Solutions.com Marketing Solutions.com (Hypothetical Business Name) Marketing Solutions.com specializes in knowing the client’s business, their goals and objectives to customize internet marketing strategies and get best result for the growth of the clients’ businesses. Marketing Solutions.com operates widely via World Wide Web, www.mssample.com. For less than a year, Marketing Solutions managed to emerge as one of the most competitive service-oriented business solutions all throughout the world, especially in Asia. Business related products and services are being offered by Marketing Solutions.com. Objectives: In 6 months, Marketing Solutions.com would achieve the following objectives: Increase subscribers to Marketing Solutions.com ten times; Boost web site traffic ten times; and Triple overall revenues coming from product sales services offered. Overall E-Marketing Strategy In order to increase traffic and revenues, below e-marketing plans will be implemented through: Improving search engine rankings by obtaining program to easily monitor Web traffic and study where the traffic has been coming from. Find ways to get listed in search engines through writing, coding, and designing pages to make Marketing Solutions.com website ranked high in searches. Pursuing publicity by using online media directories to accumulate a bigger list of targets for public relations. Marketing Team should visit the top dozen discussion boards twice a week to participate regularly and help promote the newly released products and services offered by Marketing Solutions.com. Post internet business marketing articles/journals at free content sites. E-mail marketing and advertising. Send a free monthly electronic newsletter on topics of interest to prospects and clients. Improving Marketing Solutions.com Web site and infrastructure. To do this, Marketing Solutions. Com needs to add excerpts or long explanatory copy for products and services. Check outbound links for precision and take away dead links. Modify or insert the sample upgrades at the site. Target Market The target markets of Marketing Solutions.com are Organizations and individuals that do online and offline businesses that need help in marketing. These include professional firms, solo-professionals, and small to medium-sized businesses in extensive diversified industries. Budget Priorities Marketing Solutions.com requires a few thousand dollars for investing on publicity/advertising, search engines and infrastructure. The result however will increase the revenues for these planned marketing activities. E-marketing forms used on the mini e-marketing plan Search Engine Marketing is one of the e-marketing forms that will be used by Marketing Solutions.com to achieve the objectives for a 6-month plan. Search engine marketing consists first and foremost of search engine optimisation advertising strategies. This online marketing method can be used to maximise results, profits and the eventual return on investment of the business. (Bhattacharva, 2006) stated that “The secret to maximize your Internet marketing opportunities is search engine optimization. While, proper search engine optimization means optimal usage of keywords and key phrases”(np). Since one of the objectives of Marketing Solutions.com is to boost web site traffic ten times, search engine marketing is vital. Another E-marketing form used is Social Media for the promotions of the site as well as the products and services being offered in Marketing Solutions.com. (Wikipedia, 2007 October 25) defined social media as “any communications format where the users publish the content. Social media uses the “wisdom of crowds” to connect information in a collaborative manner. Social media can take many different forms, including message boards, weblogs, wikis, podcasts, pictures, and video” (np). The use of social media is inexpensive and only requires participations of any of the members of the business. This means that this promotional tactics can help the Marketing Solutions.com to increase subscribers and minimize the cost of promotions; thus, saving more resources. Last but not the least among the e-marketing forms I chose is email marketing. Email marketing is so in-demand these days due to many reasons. According to (Brownlow, 2007 November) “Email marketing works for a variety of reasons... * It allows targeting * It is data driven * It drives direct sales * It builds relationships, loyalty and trust * It supports sales through other channels” (np). With the listed advantages of using email marketing as one of the tools used for marketing, it is therefore essential to include this e-marketing technique to attract more prospects and to maintain/keep clients from using the services and buying the products of Marketing Solutions.com. References Barron’s Educational Series,Inc., Editors of AllBusiness. (2000). Business definition for: electronic marketing. Retrieved October 25, 2007, from AllBusiness.com on the World Wide Web: http://www.allbusiness.com/glossaries/electronicmarketing/4966288-1.html Bhattacharya, Anirban. (2006, September 11). Take Full Advantage of Internet Marketing. EzineArticles. Retrieved October 26, 2007, from http://ezinearticles.com/?Take-Full-Advantage-of-Internet-Marketing&id=296595 Brownlow, Mark. (2007). Why do email marketing. Retrieved October 26, 2007, from Email Marketing Reports on the World Wide Web: http://www.email-marketing-reports.com/- basics/why.htm Wikimedia Foundation, Inc., editor of Wikipedia: The Free Encyclopedia. (2007). Retrieved October 26, 2007, from Wikipedia on the World Wide Web: http://en.wikipedia.org/- wiki/Social_media Read More