Analysis of IBM Organisation - Assignment Example

Organizational design1. Briefly describe your organizations domain-that is the goods and services it produces and the customer group it serves?This is an Information Technology multinational company that produces and sells computer hard ware and software (Emerson, 23). By extension, the company offers its customers infrastructure, hosting and consulting services. The target customers are organizations and individuals.2. What core competencies give the organization competitive advantage? What are the organizations functional-level strategies?

Compared to any other organization in the USA, IBM is the Information Technology Company with the highest number of patents. The company has also established nine research laboratories in different places of the world (Emerson, 76). Moreover, the company has an excellent team of employee with a high degree of qualifications, and which highly values teamwork. These factors have seen the company have a competitive edge over the other US based IT companies. It keeps its customers supplied with the most recent discoveries in IT through its commitment to research.

A well qualified and teamwork based team of employee ensures the success of the company through the collaboration of the teams to give the company’s customers the best products and services. The high level of patenting has served to ensure that other IT companies are prohibited from specializing in some areas that the company has patented as its empire.3. What is your organization’s principle level strategy: Low cost or differentiation? How successfully is the organization pursuing this strategy?

In what ways does it require to improve its core competencies to improve its competitive position?The organizations principle level strategy is differentiation, where the company has specialized in computer hardware and software production, as well as IT consultancy services for its customers. The company produces specialized products for its customers, depending on the organizational demand of the organization in question. The company produces its products and services based on customer’s centricity (Emerson, 18).

This strategy has worked well for the company, allowing it to cultivate more customer loyalty and goodwill. The organization needs to improve its core competencies, through an increased understanding of customers’ need s and expectations, and an improved system of enhancing customer loyalty.4. In what ways does your organization’s structure and culture match its strategy? Is there a good match? In what ways could the match be improved? Is the organization experiencing any problems with its structure?

The organization structure is an all inclusive one, where the opinions and the suggestions of each of their management and employee team counts. It has a culture of collaboration, through which its innovation objective is realized. Both the structure and cultures of the organization are blended well to enhance teamwork and collaborated achievement. The match can be improved through leadership training for all, to ensure that all of the company employees serve as leaders in their different capacities.

The organization structure is functional without any problems being experienced.5. Is your organization operating in more than one domain? If it is, what corporate level strategies is it pursuing? How is it creating values from these strategies? Is it successful?The IBM Company operates in various domains such as software and hardware production, infrastructure and hosting services as well as consultancy. In so doing, the company is pursuing the diversification corporate level strategy, where it offers its customers a wide range of products and services, as per their demands (Emerson, 110).

Through this strategy, the company is creating value by cultivating customer loyalty and goodwill through the offer of all solution to any of the customers’ problem. This strategy has been a success for the company.6. What kind of strategy is your company pursuing in the international environment? What kind of structure does your organization use to manage this strategy?The company is pursuing an expansion strategy internationally. To achieve this, the company applies the acquisition structure, where it acquires other support services companies, for example PWC and SPS S whose role the company believe is vital for its offer of an all inclusive solution to customers’ problems.

Work CitedEmerson, Pugh .Building IBM: Shaping an Industry. MIT Press, 2006. 17-135. Print.