Social networks - Essay Example

SOCIAL NETWORKS Social Networks Affiliation At this time, almost all the business organizations believe that the Internet is a valuable tool or technology for accessing worldwide markets as well as extending their reach to the worldwide customers in a better way. On the other hand, numerous attributes of the way business organizations or individuals perform their daily tasks and carry on at this time are determined through the gigantic web of electronic networks that was in the past acknowledged as the information superhighway but at the moment it is called the Internet.

The Internet is a huge set of networks that is commonly used to connect millions of businesses, educational institutions, government agencies, and individuals. In addition, nowadays almost all the people make use of the Internet daily for different purposes; some of the common uses of the internet are given below: To talk with and meet other people around the globe (it comes under social networks, which will be discussed in detail below)To get access to a wealth of information, news, articles, research results and so onFor online shopping for goods and services of their choice (for instance customer uses a web site to place order and get that product)Banking, funds transfer and investment (opening an online bank account, another example is PayPal, which is used by the people to send and receive payments)For taking online classes (in this scenario, people can use the internet to take online classes, to communicate with teachers and other class fellows)For finding ways of entertainment and free time, for instance, social networks, online games, music, movies, videos, books, and magazines.

No doubt, the Internet is one of the most well-liked and modern subjects among a variety of research and studies carried out to determine the effects of the Internet. Keeping in mind the organizations’ continuously increasing interest in the Internet, many studies regarding business to customers and Internet shopping have been conducted to discover the major aspects which can have influence over buying behaviors and decisions made by the customers on the Internet. Some of the useful aspects can include the psychographic and demographic attributes of consumers and the quality of products or services.

As discussed above, the majority of business organizations are at the present extensively making use of the internet to reach global markets. In this scenario, they create a page on Facebook, twitter or any other similar web site (also known as the social network web site). Basically, a social network website (Such as Facebook, Twitter or LinkedIn etc.) allows its users to make a profile using the services and tools provided by the web site, In this way they provide their personal information and interests uphold a list of friends and relatives and express their preferences for items like music, movies or books.

On the other hand, the Web-based structure of social networks makes it ideal for use in a variety of forms that can take advantage of the users social and personal data. At the moment, these social networking sites (SNSs) have a great impact on the social life of many people, even more than millions of people that make use of these web sites directly. An organization can create a page on any social network site such as Facebook. Hence, when a customer of that organization will access that page he will tell other customers.

In this way an organization can achieve popularity among a large number of people. In addition, the majority of organizations use the data available on these social networks to build new business strategies. They use this data to identify what customers like and dislike. I normally use Facebook to stay in touch with my friends and colleagues. They can communicate with me using my page.