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Media and Its Impact on the Modern Society - Essay Example

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The present essay under the title "Media and Its Impact on the Modern Society" dwells on the technological advancement called B-roll which is the supplemental cutaway to broadcast some footage or a documentary without showing the process of zooming in and out…

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Media and Its Impact on the Modern Society

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Subject: Information Technology
Type: Essay
Level: Undergraduate
Pages: 1 (250 words)
Downloads: 2
Author: westdeven

Extract of sample "Media and Its Impact on the Modern Society"

Radio and television are very effective in transferring news and views to the public. What we hear and see affects us much more than what we read. Also, these tools have become a part of contemporary pop culture and it is impossible for the public to stay away or avoid such widely used tools. Keep it simple. Make an outline. Write a one-sentence long tease. Write a lead sentence. Write the body which must have 100 words for a 30 seconds news release. Write a one-sentence conclusion. Proofread before handing over to the copy-editor.

Other basic guidelines: copy should be typed, double-spaced and in uppercase; date should be on the first page; paragraphs should be indented; no semi-colons and abbreviations; and, important phrases should be underlined. Stay objective. Example: Company Letterhead (company address, phone, website, etc) Audio News Release Contact Info Topic: Malaria vaccination (like news release) Length: :30 Script: PROTECT YOURSELF AND YOUR LOVED ONES THIS SUMMER. MORE EFFECTIVE MALARIA VACCINE IS AVAILABLE THAN EVER BEFORE.

TALK WITH YOUR DOCTOR NOW ABOUT IMMUNIZATION. Soundbite: 10 Dr. Bob Anderson/ CDC malaria Director Incue: Malaria shots are.. (for your ANR, write out entire soundbite) Outcue: free of charge THIS IS A MESSAGE FROM THE NATIONAL FOUNDATION FOR INFECTIOUS DISEASES. ###

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