Google Identification of People - Essay Example

Google is aware of this and has its own program of meeting this challenge. It is constantly upgrading its search engine. Apart from this, it has constantly tried to add value to its Google search users like Google alerts, Google news.OrganizationTill now Google's main raw material has been in the domain of free content, whereas the new business it is entering requires partnerships and networking for content.For doing the new business the organization will require new skills in customer service, negotiations, and networking.

Meeting customers' expectations and partners' needs will become very important. As an organization, it has been leveraging its technical skills to drive the company. As of now, as an organization, it has not been able to adequately respond to problems related to customer satisfaction. Many of its customers have suffered using their AdWords product. Some of its products have created conflict with its partners in copyrights and other Intellectual property-related aspects, which have not been adequately resolved.

This is an area that Google does not seem to have identified as a problem area and looked for solutions.PeopleGoogle has attracted a large pool of talent in the IT sector to develop innovative products for its growth. Now it needs to translate organizational needs to be met through human resources. It will require people who are market savvy, good negotiators, and relationship managers. Google seems to be focusing more on people issues related to technology, but not on these. What is the problem faced by MasterCard and the other credit card companies and banks in this case What caused the problem What is its impact problems problem is one of developing a fool-proof mechanism of protecting the information it holds of its credit card users.

Protection will have to be afforded at two different stages. The first stage would be during the process of usage of credit cards, during which time it is vulnerable to be stolen by criminal hackers. The second would be protecting it when it is within their premises where it is stored. Loss risks are particularly high for such situations when they have to be physically moved. However, this would largely be well within the control of the card company when compared to the first stage, for which solutions will be far more formidable and expensive.

What caused the problem cursory look suggests that the breach occurred because CardSystems, the processing company, did not follow rules. The root cause for such occurrences, however, seems to be the reluctance of MasterCard and banks to spend more for actions that would prevent these. The losers are primarily the merchandisers. The cardholders are protected financially though they run a risk of having their personal information stolen. There is no motivation or disincentives for MasterCard to take these as seriously as needed.

No motivation, because their financial losses are minimum, and the cost to prevent these are high. No disincentives because there are no laws that penalize the credit card company for such occurrences. Lack of legislation and control that would have made credit card companies more accountable and liable is another important reason that caused the problem. What is the impact the main impact apart from the financial losses suffered by the merchandisers will be the serious implications of the loss of identity threat?

Such laxness in control of such thefts has already resulted in organized crime syndicates being formed. Credit card companies will now have to fight a continuous battle to stay ahead of potential criminals and hackers. It will also mean that sooner or later there will be appropriate legislation that will place the onus on the card company to prevent these incidents.