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Technology acceptance model (TAM) - Article Example

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The paper presents an overview of the term “technology acceptance model”. This paper will discuss the basic theory of the technology acceptance model along with various associated factors. Technology Acceptance Model (TAM) was initially build-up to express computer handling behavior…
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Technology acceptance model (TAM)
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Technology acceptance model (TAM)

Download file to see previous pages... The paper tells that the idea of the technology acceptance model emerged in mid 70’s, when many researchers started paying attention to factors and issues that give explanation or forecast the acceptance of a variety of technologies. Basically, the TAM is referred as one of the descriptive theories having most influenced the models and ideas of human behavior. In addition, the technology acceptance model was exclusively built with the key objective of recognizing the factors and aspects involved in technology acceptance generally; secondly, to look at a wide variety of technology usage behaviors; and lastly, to offer an economical hypothetical descriptive model. Additionally, its roots reach to social psychology and based on the reasoned action model of Fishbein and Ajzen. According to the reasoned action model (RAM), the intention to generate a behavior depends on two fundamental factors: approach toward behavior and individual characteristics. In this scenario, individual characteristics refer to the causes dues to which certain behaviors are produced or not and establish the connection between the final and a predictable outcome, while the approach toward behavior is referred as the optimistic or pessimistic value on which the behavior of individual associates is produced. The TAM is a modified or updated version of the Theory of Reasoned Action (TRA) to the area of IS. The technology acceptance model represents that the apparent worth and perceived ease of use determining an individual's aim to make use of a system with a goal to serve as an intermediary of actual system usage. In this scenario, the perceived worth is as well seen as being straight influenced through perceived easiness of usage. On the other hand, researchers have shortened the technology acceptance model by eliminating the attitude constructs originated in TRA from the present arrangements. In this scenario, the efforts to expand the technology acceptance model can normally take 1 of 3 forms: by initiating issues from connected models, by initiating extra or substitute belief aspects, and by investigating the background and moderators of apparent value and apparent simplicity of practice. In view of the fact that both the TAM and TRA are composed of powerful behavioral ...Download file to see next pagesRead More
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