Human Resource Management: of Haier - Case Study Example

The paper "Human Resource Management: Case of Haier" is a perfect example of a case study on management. Haier has been ranked as the sixth-largest global manufacturer of kitchen appliances. The arrival of Zhang as its new CEO has greatly contributed to the company’s success. Under Zhang’s leadership, the company annual revenue increased from RMB 3.4 million to RMB 104 million. Haier achieved this progress with 23 operation plants and 240 employees. The company has significant value for its employees and, employee appraisals are paramount for its advancements. In addition, Haier has a systematic training program that aims at creating professionals from its employees. Haier’s employees are also expected to give an account of their performance and their performance improvement strategies. The company also includes the value of its employees in its accounting records. Thus, an employee can surpass his/ her value by surpassing their goals and expectations. This has enabled the managers to classify each employee into an appropriate talent pool.

Swot analysis
Strength
Dedicated employees or human capital
Haier has managers have excellent employee motivational strategies
Tracking employee’s profit and loss enhance efficient operation
Haier has globalized the manufacture and sales of its products
Weakness
The company had difficulties in maintaining a large number of employees.
Considering each employee as a separate entity with individual profit and loss account complicates the company’s accounting system.
Opportunities
There is a growing demand for the company’s products in developing countries.
A large number of skilled workers in the Chinese population
Threats
The company stands a chance of losing its employees to another company.
Most employees feel threatened by the intensive human resource monitoring system.
The expense of training employees is likely to increase the company’s cost of operation.
The footstep model overshadows employee’s progress denying them appraisals and promotions. Read More