Nobody downloaded yet

The Role of a PPC Manager in a Leading Company - Term Paper Example

Comments (0) Cite this document
The author looks at the key of aspects of the PPC Manager and discusses how to measure each of these aspects during the recruitment process. As the aspects are very critical for handling the role of a PPC Manager, it is necessary that there would be multiple rounds of interview …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96% of users find it useful
The Role of a PPC Manager in a Leading Company
Read TextPreview

Extract of sample "The Role of a PPC Manager in a Leading Company"

Download file to see previous pages Goals could be varied for clients. For some clients, the aim is branding and for some others, it could be a direct response. Some clients focus on improving their return on investment and some others focus on improving the traffic to their website. The role of the PPC Manager also involves identifying the goals of the clients, setting up, and maintaining the campaign in such a way that the aim of the client is fulfilled.
Based on job analysis, the key aspects of the role include managing a portfolio of client accounts, interacting directly with the clients to understand their business, driving revenue and improving customer satisfaction. The PPC Manager should be able to optimize the performance of the campaign, set and implement strategies to achieve the goal of the client and demonstrate product expertise on PPC models. Apart from being an expert on analytics and reporting, they should also demonstrate their expertise on industry trends and customer education.
 The basic pre-requisite of the candidate is to have around 3 years of experience in key account management, have proficiency in Microsoft Excel, be flexible and open, have very good communication and interpersonal skills. The candidate also should be a graduate with a good academic background.
The HR Executive would conduct the phone screen interview. The aim of this interview is to see if the candidate fulfills the basic criterion required for the job.  ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“The Role of a PPC Manager in a Leading Company Term Paper”, n.d.)
The Role of a PPC Manager in a Leading Company Term Paper. Retrieved from
(The Role of a PPC Manager in a Leading Company Term Paper)
The Role of a PPC Manager in a Leading Company Term Paper.
“The Role of a PPC Manager in a Leading Company Term Paper”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF The Role of a PPC Manager in a Leading Company

General Sales Manager Role

...prices and rising labour rates among others which have been adding to the overall raw material costs. Thus, it is very important for the management to identify the suppliers operations cost and make changes if possible (Supply Chain Council Inc, 2012). Being at the right place at the right time is an important role indirectly played the suppliers. The products and the services of the company need to be available at the right place and time whenever the customer demands. Therefore, if the raw materials are not supplied on time, the company can face challenges in meeting the demands of the customer, failing which, would result in losing the clients. This was experienced by...
11 Pages(2750 words)Essay

Role of Manager

...?Running Head: Role of Manager Role of Manager [Institute’s Role of Manager Individual Differences, Personality, & IntelligenceSince few years, there has been significant development in the processes and procedures of organisations around the globe, especially due to globalisation that has altered almost every perspective and thus, ways of performing things globally. In the result, experts (Gootnick, pp. 36-40, 1999) are now carrying out studies to understand different aspects of various fields, and this paper is an attempt in the same series that will look into the relationship of individual differences, personality, and intelligence...
5 Pages(1250 words)Essay

The Role of the Manager

...The Role of The Manager Introduction Various scholars have defined management in various ways; there is no single definition of the process called management. Management is considered as a resource for production such as labour, land and capital by various economists. On the other hand, bureaucrats believe that it is an authoritative system operated to pursue organizational goals and objectives. For several years, sociologists refer to management as a class consisting of influential individuals. According to James L. Lundy, management refers to the job of organizing, planning, controlling and directing people and...
4 Pages(1000 words)Essay

Security Manager Role

...will be successful to some extent and management will actively participate in every day security functions, as security is a responsibility of all personnel. We will discuss the role of a security manager in three different domains along with responsibilities and associated tasks. Role of Security Manager Organizing information systems is defined as the series of activities that are associated with information handling. Organizations expand their business gradually. For instance, strategic plan for any financial institution is to open a branch on every quarter of the year depending on stable revenue and defined achieved objectives. The security...
5 Pages(1250 words)Essay

Manager's leading role

...Manager of a mall buine, Matthew' management role conit of interdependent-factor coordinated into an organied 'ytem' to allow efficient allocation of reource through well-planned adminitration, complimenting D.A Holt definition of "defining organizational objective and then articulating trategie, tactic and objective that are neceary to achieve thee objective." (Holt,-1987,-p.793). Thee are divided into the three main egment of reponibility, collectively known a the Mintzberg' Management role. Under Interperonal management role, Matthew i een a a 'figurehead' in playtec, ometime being referred to a the "heart'n'oul" of...
8 Pages(2000 words)Essay

Europe Leading Airline Company Ryanair

...Europe Leading Airline Company – Ryanair 1. INTRODUCTION Ryanair is one of the leading airline companies of Europe. This airline company is known for its low cost and high quality service. It “operates more than 1,400 flights per day from 44 bases and 1100+ low fare routes across 27 countries, connecting 160 destinations” (Ryanair-a, n.d.). This paper endeavours to analyse Ryanair, with special emphasis on situation analysis, decision making, planning and controlling process, leadership and organisational structure. This paper will conclude with some plausible recommendations on future growth and progress. 2. Situational Analysis 2.1. SWOT SWOT is a very helpful management tool for analysing the situation of a company. Ryanair... ,...
12 Pages(3000 words)Essay

Manager of a company

...HD CYCLES COMPANY HD Cycles is a small business company that deals in selling motor cycles as their product; the top level management of this company believes in implementation of the four functions of management i.e. planning, organizing, leading and controlling. Planning is the key component of this company and is viewed as a basis of all the activities including its objectives, aims and goals, not forgetting that all of these reflect the company’s vision and mission. The objectives set in order to achieve the company’s goals and keenly followed up to make sure that they are executed...
6 Pages(1500 words)Assignment

The Role of the Manager in a Company

...and behavior of a manager directly influences the work environment. An ethical manager helps to build ethically sensitive employees. On the other hand, a manager following unethical disciplines will create a workforce that would be insensitive to ethical factors. Demonstrating self-controlled decision making on the part of the mangers may lead to loss of trust and compliance among the employees and significantly impact the ethical environment. Managers need to have key competencies and skills in order to steer the organization in the right direction. Performing in an ethical manner is one of the pre requisites in the global business environment. The...
6 Pages(1500 words)Research Paper

Role of market manager

...Marketing Monster Energy Drink in Ukraine Marketing Monster Energy Drink in Ukraine Since the product was initially launched by the Hansen Beverage Company in 2002, Monster Energy Drink has been able to steadily rise from being an obscure and relatively unknown product to now become one of the top profit-earning products in its category (Burton, 2007). In 2005, the product’s successful marketing strategy both in the United States and across the world saw its stakeholders witness and impressive 333% gain in the value of their shares from an initial $18.20 to an amazing $78.81 at the end of the year. This paper will seek to show that by using a successful marketing strategy, it is possible for Monster Energy to emerge as...
8 Pages(2000 words)Essay

Role of Marketing Manager

...Role of Marketing Manager and number: Table of Contents Introduction 3 Four Utilities of Customer Value for Dishwasher 3 Target market for dishwasher in United States and in Southeast Asia 5 Competition in the US and Southeast Asian market 6 Segmentation Targeting and Positioning of Dishwasher in Southeast Asia 7 Targeting the Foreign market 9 Environmental trends in foreign market affecting sales of the product 10 Product Campaign based on 4P’s of marketing 10 The U.S. and International Ethical Marketing Considerations 12 Conclusion 13 References 14 Introduction A shift in consumers from low income group to middle income group has been recognized due to an increase in the disposable income of the...
10 Pages(2500 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Term Paper on topic The Role of a PPC Manager in a Leading Company for FREE!

Contact Us