Professional Communication Phase 4 DB - Essay Example

A successful blood drive is from establishing communication to people who will eventually create a team that will carry out the goals. Recruitment ofpotential blood donors is upon supplementing information that will remove the doubts of employees in joining the activity. By providing adequate information will help the negotiator to manage a network of people that will help in the campaign. Organizing and planning blood drive activities will ensure the involvement of participants or potential blood donors once the purpose of the project is clearly stated.

In stating the purpose of the blood drive, it requires the negotiator to communicate to potential blood donors the public’s serious health need that the community is facing, and in turn, it would require community involvement. Making an appealing campaign move will require the negotiator to support the statements with statistical data and health facts from authoritative research and surveys. Communication will start by stating that, “Donating blood is a matter of saving lives.” After stating purpose, then, that is the right time to pull out scientific facts to prove the claim.

For example, it has been declared by the Red Cross that everyday, there is a great need of blood supply for many patients who are in need, yet, urgency seems not to match with the number of donors that they can get every day. Through that, you will be able to make them understand that they could be of great help to those people who are under medication. However, the next problem that may appear is when potential blood donor in the company might refuse to join the campaign because of not realizing the benefits they can get from it.

Then, that is the time that the negotiator will establish the facts on how giving blood could be such a beneficial thing. They may be new or afraid to donate. Explain that giving blood is not only to promote social responsibility, but at the same time, health improvements that one can get in giving blood. Like for example, it could be stated that, “According to report, every 2 seconds, an American needs blood. There are about 34, 000-blood donations needed to save lives of many patients. Donating blood will improve the donor’s health by means of reducing high iron levels in the person’s blood that may lead to heart disease.

” Giving this piece of information will awaken the mind of potential donors and persuade them to volunteer in the campaign. Another effective way of getting their attention into the campaign is through gathering real life testimonials describing how blood donation benefits. Through that, potential blood donors from the company could relate or at least incorporate themselves to the activity because of the health benefits that past donors received. Sometimes, providing facts would not fully work unless real people speak about real experiences.

Stories and sharing from actual donors will help the negotiator enhance the motivation process in his appeal. This kind of communication would require laying out essential facts for the possible health benefits that donor’s can get, and the emotional appeal by means of describing the real situation that makes their participation imperative. It will insist responsibility to them if the communicator will win their emotional side, and convey the significance of their cooperation to the campaign.

Once they realize the value and the importance of the campaign to address serious public health need, then, their participation will be one hundred percent. A person gets motivation once he understands the purpose of the project, the advantages and the benefits of the activity plus the motivation that the person gets from the communicator and real people who can show the benefits.